jin kuo

marketing manager, cross-channel development

About

A bilingual (Mandarin and English) MBA with global experience developing B2C marketing communication campaigns for Fortune 500 companies in the CPG, healthcare, and food service industries. Strong client-facing and problem solving skills with proven ability to lead cross-functional teams. Experience in product positioning and messaging, digital marketing channels, and marketing collateral development. A hungry and humble go-getter with strong analytical skills and an unbeatable can-do spirit! *Skills: Google AdWords, Google Analytics, Adobe Marketing Cloud (Omniture), SQL, Excel, PowerPoint, Word

Country

united states

City

orange county

Industry

health, wellness and fitness

Skill

digital marketing, marketing communications, web analytics, project management, google adwords, marketing strategy, media relations, public relations, healthcare marketing, consumer marketing, product development, strategy, marketing, event planning, supplier evaluation, process improvement, conversion optimization, photoshop, flash, google analytics, ms project, premiere, powerpoint, microsoft word, microsoft excel, adobe marketing cloud, alteryx, arcmap, sql, management, market research, leadership, facebook marketing, omniture, adobe media optimizer, adobe experience manager, salesforce marketing cloud

Experience

digital marketing | project management

pacific dental services

2015-6 - 2017-11 · 2 yrs 6 mos

marketing manager, cross-channel development

pacific dental services

2017-11 - Present · 8 yrs 11 mos

intern

mj culture publishing

2008-7 - 2008-8 · 2 mos

Facilitated interview transcription, article development, and data migration in a representative interior design publication company in the Pacific Asia region.

mba project consultant

amazon

2014-9 - 2014-12 · 4 mos

Developed customer acquisition strategy & loyalty program for Amazon Appstore by executing market research to identify customer personas, communication channels, and desired product features.

marketing communications intern

center for digital transformation (cdt) | paul merage school of business | uc irvine

2014-4 - 2014-6 · 3 mos

Researched technological shifts in retail, publishing, and entertainment industries and developed graphical case studies to advise industry leaders of the business transformation led by the disruptive technologies.

account executive

bma global services

2010-1 - 2010-9 · 9 mos

Implemented PR campaigns, created promotional assets, and monitored industry dynamics in mass media for clients in the technology industry at a start-up company.

marketing intern

pacific dental services

2014-6 - 2015-5 · 1 yr

Managed digital and offline marketing projects for a business management services company. Projects include new patient acquisition and retention, marketing strategy guides, and project management processes development. Managed vendor evaluation process for various digital marketing functions, including call tracking and analysis, digital advertising platforms (PPC & Social Media), and local business listings Improved conversion rate of advertising campaigns by analyzing ad performance, streamlining user flow, and optimizing creatives and landing pages Managed a cross-functional team to execute digital media buy, including search ads, display ads, and social media advertisements Standardized project management processes and established knowledge database by creating templates for key documents, including Project Brief, Request For Proposal, and Vendor Analysis & Proposal Developed 2 marketing strategy guides for regional management to implement patient referral marketing and strategic partnership marketing programs