Jim LeFevre

After 40 years in Educational Sales as a rep and progressing through the managements ranks to the level of VP Sales, I retired in Spring of 2018. But that didn’t last long. I have now embarked on a new career, working with my son in his promotional specialty business. In 2002, my son Alex, launched Identify Yourself, selling branded marketing solutions to companies that want their brand to stand out from the competition. He has grown from a one man show to a small business employing 10 people and actively recruiting 4 additional people. They do business throughout the US with clients that include local and national companies like Sun Realty, Shimano, NRA and numerous colleges and universities. Looking forward to this exciting new opportunity to learn and be productive in a new and challenging endeavor.