Gao J.

• Spearheaded the e-commerce operations for Segway in North America, enhancing brand visibility across Amazon and DTC channels. • Developed strategic partnerships with key online retailers, driving a 40% increase in sales year-over-year. • Implemented data-driven marketing strategies that improved customer engagement and retention rates .

In charge of company's global official website, e-commerce store, and CRM system: • Website operation and user acquisition: manage overseas website activities and user events, grow the user CRM from 0 to 800,000 within one year; • Online Official Store and e-commerce platform management: establish the brand's online stores in the United States, Canada, Germany and France, with over 10 million sales revenue; • Digital marketing strategies: manage the overall digital marketing activities including Google ads, YouTube ads, social media ads, affiliate network and EDM.

Account: Segway, ReFa, HABA America, Lululun USA • Serve as Account Manager for key accounts, in charge of defining project roadmap and delivery of e-commerce projects growth opportunities; • Utilize analytical approaches to support budget allocation decisions and explore growth opportunities for e-commerce sites & Amazon; • Plan, coordinate & execute e-commerce campaigns under the guidelines of clients' marketing & e-commerce department; • Initiate affiliate programs for clients, manage clients affiliate programs through Rakuten, ShareASale, Reward Style, Shop Style; • Monitor all channel performances including Google Ads / Bing Ads, Facebook paid social & other paid channels to reach clients' ROI goals; • Proactively conduct conversion rate optimization: onsite & offsite integrations, customer journey development, UI/UX improvements; • Conduct market research to identify trends and insights in the cross-border e-commerce industry, deliver in reports to clients; • Provide high quality client services including regular meetings & updates on performances, pitching new opportunities & troubleshooting; • Develop strategic proposals and client pitch deck to win over new opportunity leads; • Develop new hire training documents including SEM guidebook, social ads guidebook, account management SOPs etc.

Accounts: ReFa (MTG USA) / HABA America / Lululun USA / RedFox Power Sports • Optimize Google Search, Display & Shopping campaigns with a total of USD $150K monthly spend to meet target ROI goals; • Optimize paid social ads campaigns in Facebook, Instagram & other FB networks with a total of UDS $100K monthly spend; • Manage additional digital advertising channels: Ad Rolls, Mail Chimp, Pinterest Ads, YouTube ads for clients’ account to meet target ROI goals; • Execute day-to-day all ads management duties including keyword and bidding optimization, creative assets, data analytics, and reporting. • Support the development team in delivering efficient and scalable technical SEO solutions for large e-commerce sites; • Performed SEO auditing, conducted backlink analysis and contributed to link building efforts; • Collaborate with UI/UX, graphic and development team to ensure all marketing touchpoints are consistent; • Manage key client accounts and proactively ensure key stakeholders' satisfaction.

• Research and identify industrial trends and insights, allocate marketing budgets for online and offline marketing efforts; • Lead the project of official website development, coordinate with agency, vendors, and detail partners in accordance to project timeline; • Produced SEO-friendly copywriting and assisted with content development for company website to improve conversion rates; • Mange company’s Google AdWords campaigns, paid social ads campaigns and other paid digital channel to meet target KPIs; • Manage company’s social presence, including Facebook, Instagram, WeChat and digital media coverage from College Daily & CSSA accounts; • Build and maintain relationships with major US college CSSA leaders, execute road shows in major collages; • Utilize strong analytical ability to evaluate customer experience and touchpoints, and provide recommendations to sales & aftersales team

• Research and analyze industry trends, market data and current dynamics • Manage and maintain the communications database of media outlets and reporters • Research and create targeted media lists to be used in pitching identify, evaluate, and develop existing and emerging social media and PR tools and channels needed to execute strategy • Analyze the external marketplace, industry trends, and public customer and competitors conversations • Conduct media outreach and coordination for events and other activities • Track media coverage and gather media recap reports Execute digital media campaigns on multiple platforms, including, but not limited to: Facebook, digital display advertising, Google AdWords • Optimize digital media campaigns for efficiencies and performances • Research, build and maintain strong relationships with key vendors, platforms and technology partners • Contribute to strategy and budget planning for digital media, assisting in research, development, writing and editing of program plans • Assist in managing company's Google Adwords account to optimize bids, keywords & ads to generate new leads for the company.

• Managed all social media platforms: Facebook, Twitter, Instagram, moderate weekly Twitter Chats to attract new followers and maintain relationships with online influencers • Assisted in planning local and international marketing initiatives, building local partnerships and press, multichannel marketing campaigns and other events • Conducted market research and analysis • Participated in filming, editing, photographing, designing and writing for ads, copy and news letters

• Contributed to new ideas and awareness of marketing campaigns for clients • Coordinated with the PR departments and marketing offices of clients to initiate campaigns, in charge of background and competitors information researches • Worked on site to support PR activities, press conferences and road shows for clients such as The Peninsula Hotels and Mini Cooper • Collected and calculated PR values and AD values, highlighted key messages and made monthly reports for clients, more than 10,000 words each month • Conducted researches regarding new trends in the clients’ fields and wrote trends reports on a monthly base • Helped to keep a healthy relationship between media such as newspapers, magazines, Television stations, online websites and clients, wrote formal media requests and other emails • Translated important contracts and documents from English to Chinese and vice versa

• Co-worked with agents from Russian, Turkey and China to arrange visits to language schools • Ran online activities on Facebook, Twitter and YouTube • Gathered and classified customers and agents information • Managed social network platforms of the company

16th Shanghai International Film Festival and Television Festival • Translated subtitles of 12 competition films for “Golden Goblet Award” • Contacted entertainment companies, movie production companies, indie producers from 10 different countries • Participated in media conferences preparation and interviews with directors and producers

CMGT-540 Use of Communication Research CMGT-552 Visual Storytelling: Production, Management and Culture CMGT-558 The International Entertainment Marketplace CMGT-555 Online Marketing Communication Development and Analysis CMGT-501 Communication Management Pro-Seminar CMGT-591 Communication Internship CMGT-587 Audience Analysis CMGT-556 Global Marketing Communication JOUR-568 Crisis Management in Strategic Public Relations

Minor in Journalism and Communication