Jiaqi Jiang

• Redesigned Atour’s national nightly Red & Black List review system, independently curating impactful negative cases and launching store-level review initiatives with regional teams—boosting customer satisfaction by 1% and improving brand satisfaction ranking by 1 position. • Led a nationwide laundry service upgrade in response to seasonal complaints. Overhauled SOPs, facilitated LG machine upgrades across 100+ stores, and integrated laundry into a key digital product. Piloted smart reminders in Shanghai, restoring top satisfaction among peer brands. • Spearheaded e-invoice integration to boost business traveler satisfaction. Identified pain points through field research, drove product iterations, and trained 3,000+ staff via live broadcast, doubling e-invoice issuance and reducing complaints significantly.

• Designated as project manager of mixed-use project with only 5 months' experience (typically 2 years) to directly report to client leading team of 3, winning 3 projects with recognized expertise in retail malls. • Empowered a 20-person team with improved capacity on retail properties via self-initiated learning materials, workshops and industry expert talks from network, resulting in 50% more in the signing amount of retail projects. • Exceeded management expectation to reclaim 300K bad debt unpromising to recover from state company (<20% reclaim rate). • Initiated 1st training program to 20+ interns to introduce whole process and picture while teaching technical skills needed.

• Innovated trendy ideas with experience from pioneering mall, headed large customer involved shopping festivals with detail oriented mind and ability to enhance team morale, and sought for marketing cooperation sponsor with limited budgets. • Pioneered in initiating trendy events (street dance championship, art exhibition and hip-hop festival) for 1st time in area, revamped customer structure with 34% increase of customers under 30 and boosted brand owners’ confidence by attracting Youngs. • Achieved job transition to manage triple tasks in team of members with average 6 years’ working experience, and proved to lead the whole team as monthly leader to gain 18% YOY increase on customer volume with skilled experience on handling events.

• Innovated 2 real customer involved games to improve participation and pioneer in high interactivity with customers creating joyful vibes, contributing to increased popularity and market reputation as competitors quickly imitated similar games. • Led 2-yr corporate anniversary event and hosted more than 500 VIP guests within only 8 months experience (normally 3-yr), coordinated 7 parties and managed more than 80 colleagues with city-wide influence covering audience of 3000.

Graduate with distinction（TOP 15%） Concentration on Global Branding, Strategy Analysis and Practice and Strategic Marketing

only 10% students passed all dual degree courses and got the certificate