Jenny Zha

Infinitize is a boutique strategic digital media consultancy that helps brands leverage community engagement and content creation. For more information, visit us at http://www.infinitize.co, or reach out to me at jenny@infinitize.co.

Strategized and implemented end-to-end organic consumer acquisition and engagement campaigns for audience of more than 40M for global OTT (over-the-top) streaming service. Directed go-to-market (GTM) strategy, strategic partnerships and integrated marketing roadmap across email, social media, mobile, and press channels. Collaborate with Sales, Legal, Product, Community, and Marketing teams. Lead hands-on development of new content, viral marketing, tentpole initiatives and annual flagship events in key markets, e.g. APAC, South America, and North America. // Highlights: * Generated more than 20M impressions, 6.7+M minutes watched and Shorty Awards nomination when pioneered first global fan-led K-pop talent competition, aired for 2 seasons (2016-2018). Attracted 5K video entries from 112 countries * Led project strategy and operations for largest and longest-running international Korean entertainment awards (2015 - 2019), generating 3.1B impressions and 183 million fan votes from 190 countries and territories in 2019 * Scaled DAU by 2235% MoM and spiked MAU by +1618% MoM in 30 days of new app release, winning Rakuten Mobile Awards for "Most Increased MAU App" * Drove average of 230K organic social media engagement (likes, follows, comments) per campaign at $0 CPC Led "CREATED by Viki," Viki's short-form content initiative, spiking viewership of short-form content by 414% YoY in 2018 after leading development, programming, and promotion of original content in unscripted, documentary, and reality categories. Produced over 500 pieces of bite-size content, and served as show-runner on five Viki Original series. Represented Rakuten Viki across broadcasts and events, e.g. FOX News, ABC News, NowThis, Cheddar TV, SYFY, New York Comic Con, KCON, and more.

Scaled the vibrant community of Soompi, Rakuten Viki's publishing brand, to more than 10M monthly unique visitors, 9M Facebook fans, 2M Twitter followers, 100K YouTube subscribers, and 200K Instagram followers (a growth of 76%).

Digital Media Strategist (August 2013 - August 2016) PR Intern (May 2013 - August 2013) Launched and cultivated social media communities for 5 major clients in transportation, education and fitness, reaching new audiences and establishing awareness for each brand on Facebook, Twitter and Google+. Managed monthly paid media campaigns, e.g. Google Ads and Facebook Ads. Conceptualized and developed more than 300 pieces of branded editorial content, graphic designs and promotional assets, each tailoring to client's unique brand voice.

Crunchyroll acquired Soompi in 2014. Developed viral social media campaigns that drove a 13-million Facebook, Twitter and Instagram following for Soompi and SoompiTV. Created 5 worldwide trending hashtag campaigns on Twitter in 2015. Copywrote effective headlines and tag-lines for creative campaigns to establish the hip, young Soompi brand voice. Managed video projects from conception to final edit, working with marketers and content creators to conceive designs that spoke to the creative vision. Coordinated graphic design projects from concept through completion, and created marketing materials (logos, banners, infographics, presentations).

Produced over 300 pieces of relevant and engaging feature content to expand Soompi’s news offering. Collaborated with artist agencies on exclusive content featuring Korean talent.

Robert H. Smith School of Business and A. James Clark School of Engineering Bachelor of Science: Marketing, Information Systems (Double Degree) Minor: Technological Entrepreneurship