재영 김

Marketing Manager, Core Business Division @ SAIGE

About

With over 7 years of experience in marketing, I bring a proven ability to craft impactful strategies in B2B environments. Currently serving as Marketing Manager at SAIGE, I specialize in CRM, SEO, and event management, ensuring our brand resonates with target audiences. Dedicated to fostering collaboration, I develop product positioning and messaging that align with our mission to optimize manufacturing through cutting-edge vision inspection platforms. I aim to contribute meaningful insights and create value-driven connections for our customers and partners. At SAIGE, I lead cross-functional efforts to enhance brand visibility, generate leads, and refine marketing materials. My role encompasses managing exhibitions, leveraging tools like HubSpot for CRM campaigns, and driving SEO initiatives using platforms such as Google Keyword Planner and Ahrefs. These efforts are underpinned by a focus on strategic planning, customer engagement, and a commitment to delivering tailored solutions for the manufacturing industry.

Country

South Korea

City

Seoul

Industry

Mechanical Or Industrial Engineering

Skill

이메일 마케팅, SNS 마케팅, 기술 번역, 온라인 콘텐츠, 국제 컨퍼런스, 고객응대, Salesforce.com 관리, 마케팅전략, 소셜 미디어 블로그, 웹사이트 로컬리제이션, 브랜딩, 검색엔진 최적화(SEO), 콘텐츠 마케팅, CRM, 필드 마케팅, 영어, 러시아어, SPSS, 파워포인트, MS 오피스

Experience

Marketing Manager, Core Business Division

SAIGE

2025-1 - Present · 1 yr 9 mos

대한민국 서울 강남구

Deep Learning Vision Inspection Platform optimized for the manufacturing industry -Attend domestic initiatives, including market research, strategy planning, and execution -Lead and execute offline exhibitions and events to drive brand awareness and customer engagement -Manage lead generation and CRM marketing using tools like HubSpot -Create, manage, and continuously refine sales and marketing materials, including product catalogs, company profiles, and IR books -Develop product positioning and key messaging tailored to target segments -Utilized keyword analysis tools such as Google Keyword Planner, Ahrefs, Google Trends, Keyword Surfer, and Naver Data Lab for SEO marketing -Plann & produce core and supporting SEO content pieces monthly -Analyze performance with HubSpot, Google Analytics, and Microsoft Clarity, etc to improve brand visibility and search rankings -Developed content promotion and channel management strategies, distributing in-house SEO content via the official website blog, Naver Blog, HubSpot newsletters, and more -Automated marketing using AI: implemented automated content creation strategies and rewriting task Direct Reporting Line: Marketing Team Lead

Product/Marketing Specialist (B2B Marketing)

Atlas Copco Group

2022-8 - 2025-1 · 2 yrs 6 mos

대한민국 경기도

Atlas Copco Group > Industrial Technique Business Area Division > Brand: ISRA VISION (Machine Vision Solution) Key Customers (Global Players): Posco, Hyundai/Kia Motors, LG energy Solutions, Tesla, SKIET, BMW, VW, Mercedes-Benz, Fiat, Toyota, Saint-Gobain, Schott, ThyssenKrupp, Arcelor, Mittal, manroland, Constantia Packaging, Evonik, Du Pon, etc Business Area: Surface Inspection and Smart Factory Automation & 6 Brand Products (ISRA VISION, Parsytec, Perceptron, QUISS, Photonfocus) [Monitor, review, analyze, budget proposal and report on all marketing activities and results by liaising closely with internal departments and extern] ㆍMarketing Strategy & Budgeting: Develop short and long-term marketing plan by Industry (Specialized in Battery, Metal, Automotive, Glass(UTG)), ㆍMarket Research & Analysis: Analyze and Evaluate market trend and competitors by Industries ㆍDigital Marketing: Plan, coordinate campaigns such as Paid Search, Brand Search, contents optimization to increase official Website Traffic and improve Google & Naver SERP (SEO) ㆍBranding: execute brand awareness increasing activities -Giveaways planning, production, management & Office and Internal Supplies Branding -Committee member of 'Water For All', Social Responsibility campaign with Atlas Copco Holding Korea team ㆍContents Marketing: Develop and translate contents across multiple platforms including e-mail campaigns, videos, blog content, newsletters, online journals, sales presentations and white papers ㆍField Marketing: Plan, coordinate and at various local exhibitions and industry events, workshops and online conferences and internal event *Direct Report Line: Regional Manager (Korea) & Marketing Vice President (Reside in Germany) *Team: Just one marketer as a Part of a brand's sales team (Korea), Part of the overall global marketing team (Global)

Sales & Marketing Associate

PM International

2019-8 - 2022-7 · 3 yrs

대한민국 서울 영등포구

German Global company, importing health functional foods and cosmetics operating in more than 40 countries have sales of about 2.3 trillion won. Domestic sales of about 370 billion won in 2021 (Dramatic growth in sales since its establishment in 2019) •Online Marketing Communication Channel Development & Operation: Official Website launching, Youtube launching, Instagram and Facebook Launching, Online Event Launching, KaKao Channel operation •Sales and Marketing Strategy Development & Contents Creation •Online mall Operation & Sales Stock check, etc •Support Domestic/International Promotional Online & Offline Events •Sales Coordinator and executives support, Customer Support

ETC Marketing - Global Top 10 Product: Xarelto

Bayer

2019-1 - 2019-6 · 6 mos

동작구, 서울특별시, 대한민국

HeartHealth / Xarelto Marketing / Intern German pharmaceutical Global company (ASPIRIN, antibiotics, anticancer, etc.) As of 2018, 374.8 billion won in sales and 400 employees Global Sales Top 10 Pharmaceuticals - Xarelto Marketing Team Support • Support Xarelto material development(PPT, Excel, Word) • Support Digital Marketing programs • Other department support activities • Data Management • Market and Customer, Strategic Analysis