Jessica Shen

Helping global lifestyle & CPG brands on U.S. market entry through GTM strategy, brand positioning, launch campaign across online and offline channels, influencer marketing and PR.

• Drove brand awareness through strategic influencer marketing and PR initiatives for Lesure and Bedsure Pet brands, achieving #1 SOV among competitors • Led two high-performing influencer campaigns within two months; the April Cooling Product Campaign delivered record-breaking results vs. pre-campaign: 5x sales increase, +524% Amazon sessions, +400% order growth • Optimized Amazon listings to significantly improve conversion rate(CVR) and click-through rate(CTR) via enhanced UX, storying telling and consumer insights

• Marketing strategies to increase brand awareness and drive sales for global market, including Singapore, Malaysia, Korea, Australia, Canada, the UK, and the US markets. • Oversaw the planning and execution of new store and product launch campaigns, including social media, influencer marketing, PR and partnerships. • Led integrated marketing partnerships, spearheading omni-channel promotion, creative content development and communication campaigns. Launched 4 buzz-worthy brand collaborations in 6 months, including Sandy Liang x HEYTEA, resulting in 20+ media hits, 30+ influencer posts, +30% IG growth, and +20% retail sales uplift in one week • Collaborated cross-functionally with business development, product development, and supply chain to align marketing strategies and initiatives globally.

• Developed influencer and brand partnership strategies that expanded U.S. awareness and drove community engagement for a premium lifestyle brand.Optimized influencer marketing strategies that doubled ROI • Managed affiliate marketing programs to scale reach and co-branded activations that delivered strong engagement and cost efficiency • Led the execution of co-branded campaigns and live events, including a wellness-themed community fitness event generating 15+ IG stories and 5 reels in 24 hours, and Jurlique holiday collaboration

• Led Cartier China's social ecosystem, increasing engagement 14% via #MyFirstCartier campaign (+10% followers) • Optimized content strategy using performance analytics and social listening tools

• Directed 360° communication campaigns (paid/owned/earned) and crisis management • Led new watch integrated launch campaign. Directed the MakeYourOwnPath TikTok viral campaign to engage Gen-Z, resulting in 880M views and 120K participants

• Planned and implemented online and offline media advertising campaigns • Developed content strategy and managed Cartier China’s official social media platforms • Monitored and analyzed brand online presence and word-of-mouth through social listening tools

• Designed and developed user experience (UX/UI) for digital campaigns. • Planned digital strategy based on analyzing the market environment, competitors and target consumers.

• Data mining, Consumer research and Report writing. • Project manager of “DigitalNatives@apps.com” , uncovering the needs of Digital Natives (post 90s) of China from a Digital Native angle.