Jessica Goodall

Collaborated as a key member of the events team for the impactful 2023 Resilience Rally run held at UCLA's Drake Stadium, raising awareness for mental health and suicide prevention. Contributed to the Resilience Run, a meaningful initiative launched in honor of Natalie Puente, a beloved UCLA rower whose life was tragically lost to suicide.

Designed and published weekly LinkedIn graphics and carousel posts covering topics such as influencer marketing, boosting online presence, the value of blogs, and traditional vs. digital PR. Enhanced the company’s profile and visibility, directly contributing to new business opportunities and increasing overall brand awareness for P1 Communications.

Supported collegiate sports events as an Assistant Event Coordinator, contributing to the planning and execution of athletic programs. Managed front desk operations at the Hall of Fame, handling calls, greeting visitors, and assisting with student inquiries to ensure a positive guest experience. Performed back-office responsibilities, including mail room duties and general administrative support, to maintain smooth daily operations.

- Recruited, international athlete for the UCLA Women's Rowing Team - Involves on average 2-6 hours of training everyday - Named CRCA Scholar-Athlete by the Collegiate Rowing Coaches Association (2021) - Won "Most Inspirational Athlete" 2022 and 2023

DrinkLyte – Marketing & Brand Development Intern Startup beverage company focused on creating products that combat hangovers At this early-stage startup, I worked directly with the founder, gaining hands-on experience across brand development, marketing, and operations while building meaningful connections in the beverage industry. Key contributions included: Produced and edited podcasts for LinkedIn and Instagram to expand brand awareness. Directed all social media strategy and content, increasing Instagram engagement by 68.2% in one month and producing TikTok content that reached 1.2M+ views, resulting in record-high sales. Represented the brand at networking events by distributing samples and building investor and customer relationships. Partnered with the CEO to redesign the company website and product packaging, enhancing brand identity. Elevated visual content quality by investing in professional tools such as a lightbox for product photography. Technical Skills: Photoshop, iMovie, Buffer, Canva, Slack, Asana

Planned and executed “Life Beyond Athletics” with nonprofit HERicanes, a panel and networking night for female athletes at the UCLA Anderson School of Management. Created strong awareness through promotional campaigns, drawing 97 female student-athletes across eight different sports. Collaborated with UCLA’s Women’s Business Connection to secure funding that provided attendees with a complimentary dinner and branded apparel.