jess mcclean

* One Month Graduate Scheme * Gained experience in Digital, Integrated and Experiential Marketing * Wrote copy for Cadbury * Wrote articles for 'I on the World', the agency's fortnightly newsletter * Wrote a blog piece for the INITIAL's website * Undertook research for the agency's CEO and presented findings in meetings * Researched potentials new clients in preparation for pitches * Worked independently on a brief about student behaviours * Learnt how to use 'Hootsuite', 'Mailchimp', 'Brandwatch', 'Klout' and 'TweetWallPro'

Interning at this Brighton-based marketing company allowed me to gain an understanding of the types of roles which fall under the umbrella heading of 'Marketing'. I was able to observe the processes that a Direct Marketing agency goes through, from researching companies to delivering pitches to clients. My role varied widely from proof-reading and sitting in on creative meetings, to inputting data.

Working for this company for four years, first as a team member at their Lakeside store, and then as a manager and key holder in their Brighton store, I have gained a lot of insight into how ‘YOG’ has developed both as a company, and as a brand. As well as serving, cleaning, cashing up and managing the store, my role required me to have a good knowledge of the product in order to raise sales and to make the brand known to the public. It was through this acquired knowledge of the product, its brand identity, and its place in the market that ‘YOG’ was able to offer me an internship at ‘TASTE’ .

My role as a telemarketer allowed me to develop my communication skills, teaching me how to tailor what I asked depending on the requirements for the campaign. The work was faced paced and relied upon being able to create a good rapport with the employees at the companies being called.

My internship at 'Taste' allowed me to delve straight into the fast-paced environment of Public Relations. During my week here I wrote an NPD ('New Product Design') for one of the company's clients, which now features on the clients' website. Other roles included calling businesses and asking for their RSVP to an upcoming awards ceremony, calling outlets to source a product needed for samples, and ringing local councils to source potential venues for an event.

* Communicating with members of the public and healthcare professionals * Drafting and sending legal correspondence * Assisting case workers with their case load

Activities and Societies: Writer for 'The Badger', Kickboxing, Gym and Classes, Student Mentor