Jess Langford
Calm Aurora | Organic Marketing Support for Busy Founders @ Calm Aurora
About
You didn't build your business to spend your days writing emails and scheduling social posts... but here you are. I'm Jess. I've been working behind the scenes in organic marketing for over 10 years and I genuinely love the work that most founders dread: the systems, the consistency, the making-sure-it-actually-goes-out part. Someone has to! I work with founders who are good at what they do and have the brand to prove it but whose marketing keeps falling to the bottom of the pile because there simply aren't enough hours. I can step into one area and take it off your hands or come in across the whole operation. Either way, you hand it over and I handle it from there. Where I work: > Content Marketing > Email Marketing > Social Media > Podcast Management When I'm not keeping someone's marketing ticking over, you'll find me curled up with my Kindle, on the golf course, in the mountains or on one of the many beautiful NE Scottish beaches with my husband and our dog. If any of this sounds familiar, I'd love to have a conversation.
United Kingdom
Elgin
Professional Training & Coaching
Podcasting, Social Media Marketing, Marketing Operations, HubSpot, CRM Administration, Lead Generation, B2B Marketing, Customer Engagement, Planning and Organisation, Tone Of Voice, Digital Health, Writing, Content Production, Tone, Newsletters, Web Content Writing, Journalism, Content Creation, Storytelling, Content Management
Experience

Calm Aurora | Organic Marketing Support for Busy Founders
I work with founders whose organic marketing has become a bottleneck. Stepping in wherever it's needed (one channel or the full operation), I take ownership of the execution so founders can get back to leading. What I handle: > Content Marketing: Strategy, writing and publishing that attracts ideal clients and gets found on Google > Email Marketing: Sequences, nurture flows and regular sends, written in your voice > Social Media: Planning, writing and scheduling that keeps your brand showing up consistently > Podcast Management: Editing coordination, show notes, titles and publishing Whether you need the foundations built or just want someone steady to run what's already there, I slot in where it makes sense and handle it from there. Ready to restore the calm behind your glow? Drop me a DM

Engagement Specialist
Embedded as the marketing systems and execution lead for a fast-growing coaching business. > Owned the entire HubSpot ecosystem end-to-end: email campaigns, automated workflows, audience segmentation, and list hygiene. > Led social media execution across multiple LinkedIn accounts and company accounts, implementing clear systems and processes. > Oversaw blog and podcast operations, building organised workflows that enabled timely publishing and effective distribution across channels. > Built and implemented SOPs that genuinely improved how the business ran, across marketing and lead generation functions. > Managed complex, fast-moving projects to tight deadlines without compromising on quality. Consistently described as calm, structured, and in control under pressure.

Head of Content & Copywriting
Remote
Led the content strategy and copywriting function for a portfolio of B2B and B2C clients, from strategy through to execution across every major digital channel. > Produced high-converting sales copy and digital marketing assets for lead generation funnels, paid social, and retargeting, achieving a 48.34% average opt-in rate over a four-month campaign. > Drove measurable results through email marketing, e.g., 29.78% open rate and 10.14% CTR across a five-part HealthTech nurture sequence. > Generated revenue on demand via email broadcast campaigns, including an e-commerce sequence with a 23.07% placed order rate. > Secured top-three Google rankings through technical SEO, keyword research, and research-led content strategy > Built and led a team of content writers, directing overall strategy and publishing schedules using WordPress and Canva > Constructed internal workflows and repeatable templates to streamline content production across diverse digital marketing channels > Delivered market research reports informing scalable marketing strategy for clients in emerging tech sectors

Communications Manager / Head Of Content
Stockport
> Created sales copy for lead generation funnels, achieving a 36% conversion rate through disciplined A/B testing. > Built four targeted audience segments that sustained high engagement across email marketing databases and private social media communities. > Designed offline marketing collateral for trade shows that captured 1,000+ qualified leads.
Jess Langford's Contact Information
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