Jennifer Lim

I’m responsible for growing new business and partnerships, working with clients and industry contacts to identify opportunities and shape the right solutions. My role sits at the front of the relationship - building trust, opening doors, and carrying conversations forward into meaningful projects. With its HQ in Singapore, ID Integrated is a regional design-build firm that is passionate about design which enhances both aesthetics and workplace experience, for workplace and commercial interiors across Singapore, Malaysia, Indonesia and Vietnam.

Supported the founder of an US hospitality AI startup with executive assistance and operational management, functioning as Chief of Staff handling functions across ops, finance, and HR. Identified and learnt automation opportunities, and evaluated AI-powered tools to streamline manual processes. Complex travel planning and daily scheduling for founder and family. Hands-on financial ops such as invoicing, P&L tracking, and investor updates, while managing HR functions including payroll and employee lifecycle management. Before the end of my contract, I developed operational improvement strategies, and delivered a comprehensive handover document with implementation recommendations.

Managed and optimized 11 e-storefronts for a leading fashion seller, supervising 2 account managers across 12 additional storefronts on 5 marketplaces. Delivered 200% of annual sales targets through strategic revenue planning and consistent performance monitoring, gaining strong client recognition. Also provided executive-level to management with administrative, facilities, and vendor oversight to ensure efficient daily operations.

Prospected and pitched Graas’ early-stage SaaS AI platform - unifying eCommerce data and using AI analytics to optimize sales, inventory, and ad performance - to SMBs and enterprise brands, driving early traction during product development.

Assigned an annual sales target of SGD 1 million with an average industry deal size of 150K, I closed the year at SGD 3.2 million, including one major project worth SGD 2.1 million. Managed the full sales cycle from prospecting to close, while also stepping in on quotation preparation and project management when needed. Partnered with new and existing corporate clients to develop office design & build and renovation projects, ensuring accuracy, quality, and timely delivery in collaboration with internal teams.

Team Lead of business development at Native (www.wegonative.com), a 1-stop social commerce platform, featuring the most interesting activities and experiences. Leading the Business Development team and overseeing Ops & Fulfillment, I was responsible for merchant acquisition for APAC with a concentration on the Singapore market, while sharing my previous experience and knowledge from EatPlayLive with the company.

Freelance writer of corporate/personal insurance articles(both English and Mandarin), and also managed website updating, as well as social media copywriting and management.

Inducted into media sales and sponsorship through the landmark Jewel Changi Airport project in 2018, I was part of the 3-person sponsorship team that secured three Naming Rights partners, generating S$23 million in revenue over five years for the client. My role spanned the full cycle from prospecting and pitching to C-level executives of leading blue-chip enterprises, to tailoring bespoke sponsorship packages, and managing client relationships post-win. Following the Jewel project, I transitioned to the Airlines Media Sales team, managing the full sales cycle across print, digital, and ambient platforms. I worked on exclusive media representation for major clients including Qantas, AirAsia, Jetstar Asia, KLIA2 @ Gateway, LRMC, and Jakarta Terminal 3, helping brands connect with travelers at multiple touchpoints. Beyond sales, I wore multiple hats: serving as Account Manager, Office Manager, and Executive Assistant to two Managing Directors, while also acting as editorial liaison for Jetstar Asia’s advertising across the region, coordinating print ads, digital campaigns, and inventory tracking.

Joined a two-person lifestyle app startup as the sole business hire, working alongside the founder. Managed end-to-end business development including prospecting, pitching, closing, and account management. Expanded the merchant base from 80 to 230 within 10 months by onboarding 150 new partners. In addition to driving growth, I ran daily operations and led projects across Singapore, Bali, Hong Kong, and Malaysia. I worked directly with the app development team on bug fixes, UI/UX improvements, and in-person onboarding processes for Singapore, while also handling the company’s LinkedIn and social media presence. Despite strong efforts, the company reached the end of its runway and ceased operations in late 2017.

Provided comprehensive executive support to the Managing Director, covering both professional and personal matters. In addition to PA duties, also managed responsibilities as receptionist, HR Officer, and Office & Facilities Administrator. Oversaw full travel arrangements (air, visa, hotel, transfers) for inbound and outbound trips, coordinated vendor sourcing, and ensured smooth office operations. Handled HR functions including leave management, MOM submissions, company insurance, recruitment processes, and staff onboarding.

Supported client servicing and media monitoring in the Consumer team, building on 2 years of prior experience at Weber Shandwick as a Client Coordinator. Responsibilities included daily monitoring of print and online media via Factiva, newspapers, and magazines, as well as maintaining master media lists, media rate cards, and calculating EAVs. Prepared monthly client reports for accounts including Gardens by the Bay, Beam Global, and Discovery Networks. Leveraged a personal interest in whisky to draft press materials for Beam Global and contributed to the success of its Whisky Voyage event in 2013. Additionally, produced fortnightly case studies on emerging marketing trends across traditional and digital media, while supporting projects for brands such as Oral-B, Sunkist, Betty Crocker, and Ambi Pur.