Jenny Tâm THAI

Multilingual written & visual storytelling for sustainable brands | Services include: branding, copywriting, digital marketing, graphic design, content creation, newsletter creation, translations & photo editing

Tasks include: • Overseeing all communications for Maxomorra & Meyadey • Designing & writing B2B and B2C newsletters, catalogues, graphics • Managing the marketing & social team as well as external parties • Creating copy, blog posts, downloadables, animations & gifs • Producing and organising photo and video shoots & securing on-brand content • Designing & managing websites

Tasks include: • Creating & executing strategies for marketing and social media • Developing a distinct brand identity & brand voice • Writing newsletters, blog posts and social posts

4 Month Internship

6 Month Internship Björn Agency is an innovative fashion agency that is operating internationally and is working with sustainable children’s clothing brands, including Maxomorra & Lily-Balou. Marketing/PR • Visual and written content creation for different channels of social media • Managing the Instagram account of Björn Agency • Managing the Facebook pages of Maxomorra UK (English) and Maxomorra Benelux (Dutch) • Planning giveaways • Collaborating with bloggers Sustainable Fashion/Branding • Creating a brand magazine for Björn Agency • Establishing the position of a fashion agency • Undertaking research regarding the contribution of a fashion agent within the sustainable fashion industry International Sales • Presenting the brand portfolio to clients from the UK, Benelux & French market • Handling the approval process of new stockists • Updating the sales overview on a daily basis Customer Service • Providing excellent support via email and phone in the client's preferred language

TEDxWomen focuses on the unique way in which women contribute to global change and thus help reshape the future. Annually, professional volunteers dedicate their time and effort to host TEDxAmsterdamWomen, a global conference that provides a stage for unique women to inspire others and discuss 'ideas worth sharing.' • Weekly content creation for TEDxAmsterdamWomen's Social Media Channels • Article submission for the TEDxAmsterdamWomen blog • Managing the Twitter account during the main event

Project to enhance sustainable practices which receives funding by the university • Tackling the textiles waste generated by the university’s fashion department • Collaborating with a local business for upcycling measures • Actively working alongside NTU’s Waste Management & Environment Teams • Increasing the students’ awareness of sustainability through social media (Instagram: @SustainabilityDiaries) • Organising events to promote sustainability, e.g. Fashion Revolution Week

• Actively promoting and providing information via ad hoc queries at events about specific courses, facilities and services open to students at NTU • Representing the university to prospective students and the public • Helping out on open days • Hosting live chats and answer queries

2 Month Internship beliya is a social start-up company that supports the education of children in Africa through the sale of upcycled bags and accessories. Tasks included: • Creating advertisement material for all channels • Planning and implementing marketing campaigns • Designing bags and digital prints • Assisting and carrying out photo shoots

The mother brand Fresh Cargo houses an alternative fashion brand called “Cold Heart”and a humorous teenage fashion brand called “Flip Flop & Fangs” Tasks included: • Managing all social media channels for Cold Heart and Flip Flop & Fangs • Developing an online marketing plan • Creating visual content through photography and photoshop

Modules: - Fashion Concepts & Innovation | Achieved Grade: 1st Part 1: Is AI killing creativity? An exploration into the influence of AI on trend forecasting and its consequences for the fashion industry. Part 2: Making Open Source Fashionable - An investigation into the opportunity of implementing an open-source model to drive creativity in fashion design - Fashion Brand Marketing | Achieved grade: High 1st Wes Anderson x Lacoste Project - Fashion Buying | Achieved grade: 1st Mih Jeans Buying Project - Trend & Lifestyle Prediction | Achieved grade: High 2.1 Group Forecasting Project & Trend Publication for Gen Z

Achieved: Diploma in Fashion Management incl. Placement Diploma with Distinction First Year Overall First Year Mark: 1st Modules: Fashion Textiles & Products, Fashion Marketing & Management, Design & Visual Communication Second Year Overall Second Year Mark: 1st Modules: Fashion Marketing & Communications, Fashion Buying & Merchandising, Product Technology Chosen Second Year Research Project Topic: Sustainability in the Luxury Market Placement Year in the Netherlands Received: Placement Diploma with Distinction

University Programme for Pupils (Schülerstudium) • Visited lectures about marketing and corporate organisation with regular university students whilst attending school • Commitment & self-organisation: crucial to maintain good grades in school