Jennifer Taylor

* Fully owned and self-funded subsidiary of Segue Technologies) * Member of the Executive Leadership Team for a start-up software development company. Followed the Lean/Agile Product Development approach to innovate, create and market a new, first-its-kind B2C and B2B2C caregiving assistance SaaS platform and consumer mobile app. * Managed team to develop all sales, marketing, partnership, lead generation, and content curation strategies. Led execution of all marketing and branding campaigns. * Collaborated with company founders to secure investment funding (Series A). * Provided consumer feedback to software development team to ensure minimal viable product (MVP) included most relevant features that drive high user engagement.

* Served on the leadership team of the Biomedical Services Division that operated a pharmaceutical business model and generated over $450MM in gross revenue in plasma derivative sales. * Directed all national sales and marketing activities for the Hospital Product Lines of Business in a highly competitive $2B+ plasma derivatives marketplace. Team consisted of 35 Sales Representatives and 15 Product Managers. Managed marketing and sales budget of $10MM. * Consistently increased product sales year over year, and achieved annual goals in a highly competitive marketplace (competitors included Bayer, Baxter Healthcare, Aventis Behring, ZLB and Centeon). * Obtained the #1 US Market Share position in the IGIV and albumin markets in 2003 and 2004. * Grew hemophilia product sales 14% for three consecutive years (1998 - 2000) exceeding $50MM each year.

* Managed a $30MM national, direct-to-consumer marketing program for Enfamil – infant formula brand. Maintained leading market share position from 1995 – 1997 at 45%. * Managed database of 4MM customer records, acquisition channels and list vendors. * Launched Mead Johnson’s $9MM DTC sample program to drive retail sales.

Managed multi-million dollar integrated marketing campaigns for Oracle and The GW Healthplan.