Jennifer Wang

I launched V by VYE to create a bold, Gen Z–focused fashion eyewear brand that blends style, culture, and identity. Built on nearly two decades of industry expertise, the brand delivers sunglasses that are trend-driven, playful, and accessible, designed to resonate with the social-first consumer. Main Duties Define brand vision, identity, and creative campaigns. Oversee product design, seasonal collections, and trend forecasting. Manage direct-to-consumer platforms including TikTok Shop and Shopify. Lead influencer collaborations, gifting programs, and event sponsorships. Coordinate supply chain, packaging, and fulfillment for retail customers. Build community through Gen Z–driven content, social media, and live events. Key Successes Established V by VYE as a Gen Z lifestyle brand, expanding across digital and event platforms. Grew sales through TikTok Shop and Shopify, combining content-driven marketing with social commerce. Sponsored the Miss USA Pageant, providing custom sunglasses and gaining national influencer exposure. Activated at Anime Expo, creating immersive brand experiences that connected with youth culture. Developed collaborations with influencers, bridal planners, and event organizers to expand brand reach. Designed unique collections, including bridal sunglasses, Y2K-inspired micro frames, oversized fashion silhouettes, and limited collaborations. Implemented viral marketing strategies and gift-with-purchase (GWP) programs to boost engagement and loyalty. Mission: To transform eyewear into a lifestyle statement that inspires confidence, celebrates individuality, and defines Gen Z style.

Since 2005, I have led the design, manufacturing, and distribution of trend-driven eyewear for global retailers and fashion-forward consumers. With nearly two decades of experience, I manage both the wholesale business (Lucent Product Inc.) and our Gen Z lifestyle brand (V by VYE). Key Responsibilities Direct company strategy, brand positioning, and international operations. Oversee design and product development, delivering hundreds of SKUs per season. Manage wholesale relationships with global retailers, including pricing, prepacks, inventory, and shipping. Lead B2C brand growth for V by VYE, focusing on TikTok, Shopify, and influencer campaigns. Develop licensing partnerships and trade show strategies (MAGIC, ASD). Build and manage teams across design, marketing, and content creation. Key Achievements Grew Lucent Product Inc. into a trusted supplier for apparel chains, department stores, and e-commerce platforms worldwide. Launched V by VYE, a Gen Z eyewear brand featured in TikTok Shop and social media collaborations. Sponsored Miss USA Pageant, driving influencer exposure and brand awareness. Designed trend-setting collections, including Y2K ovals, oversized frames, festival sunglasses, and blue-light eyewear, etc.. Established a fast-turn wholesale model with small prepacks, single-color assortments, and 1–3 day U.S. shipping. Secured IP licensing opportunities (e.g., Miffy, festival collabs). Built a strong global outlook, combining wholesale reliability with retail innovation. Mission: To deliver eyewear that inspires confidence, captures cultural trends, and creates lasting connections between retailers, consumers, and brands.