Jennie Yoon

Kinn (kinnstudio.com) is a fine jewelry brand offering modern heirlooms designed to last a lifetime. Kinn's mission is to restore the thoughtfulness and intangible value behind fine jewelry. Paired with education and transparency in the supply chain, Kinn pieces are meant to last through generations. Today, tomorrow and years to come. Connect with me at jennie at kinnstudio dot com

CASETiFY is a renowned global lifestyle brand that specializes in providing customizable tech accessories. Our community platform is designed to foster creativity and self-expression, making us the go-to brand for personalized tech accessories. As a founding employee, I played a pivotal role in launching and scaling the brand across the US and European markets, helping to transform it from a buzzy startup into a globally recognized lifestyle and tech accessories brand. I led our market entry strategies, established key retail partnerships—including getting the brand into Nordstrom—and spearheaded business development efforts that expanded our footprint in highly competitive regions. My work spanned licensing, strategic collaborations, and creative marketing, with standout moments like securing and launching our partnership with Pharrell’s Billionaire Boys Club / ICECREAM. Working cross-functionally with creative and marketing teams, I helped define the brand’s visual identity and voice, crafting culturally relevant campaigns that resonated with a global audience. From high-profile collabs to localized market initiatives, it was a transformative chapter of building from the ground up.