Jennie Taing

- Develop and lead strategic print marketing campaigns from conception to planning, execution, and performance reporting - Improve marketing campaigns by optimizing via creative, offer, and format testing to drive multiple product sales and increase cost efficiency - Cross-functionally work with Product Business Units, Operations, Media Buyers, and in-house and external Creative Agencies to develop plans and execute marketing deliverables that support growing Enterprise business - Leverage statistical models and historical performance data to optimize creative and audience segmentation strategies to ensure effective use of weekly campaign budget - Design messaging and creative strategies leveraging customer insights though focus groups, qualitative and quantitative research - Create clear and actionable goals and KPIs for each campaign to track performance and report learnings on business impact - Develop marketing collateral and execute test strategy for new OTT product launch - Manage project details and schedules for the creation of marketing campaigns, as well as ensuring high-quality results and timely delivery

• Collaborate with Telco partners (AT&T, Verizon, Century Link), Account Team, and Specialist Team to identify key opportunities based on performance metrics focused on attachment of DIRECTV to broadband, work order completion, and package mix • Update partner reports weekly and bi-weekly for governance calls including KPI’s, attachment rates, SP100, and call volume • Facilitate tracking and distribution of incentives and measure effectiveness of incentive programs and partnered with Creative Services to deliver co-branded items and incentives for sales agents • Work cross-functionally with partners and marketing team to create distribution lists for all marketing collateral including wall clings, sales guides, standees, giveaways, and other branded items • Coordinate with Telco alliance teams to enhance DIRECTV’s presence on dealers’ websites to increase online traffic and bundle sales • Enhanced UI of online order flow that streamlined process lowering breakage and increasing sales and completion rates • Partner with Business Analytics & Business Intelligence to gather data for analytic insights on sales • Generate and maintain KPI dashboard for each partner to aid in strategic forecasting and planning • Assist in ad hoc projects and requests as needed by Telco partners and cross-functional team • Discover and leverage new resources to drive business and increase incremental sales

• Execute culture branding and marketing efforts through creation of marketing materials for career fairs and on campus recruiting events • Collect and manage recruiting metrics to ensure optimal productivity and resource distribution • Develop and implement sourcing strategies to search for top talent • Design and implement recruiting strategies that attract top talent to 24Hr HomeCare • Source, screen, and evaluate talent for Sales/Management Development Program in both Southern and Northern California territories • Evaluating new recruiting tools, technologies, and latest trends in the industry • Drive talent engagement through social media interactions via Facebook, Twitter, Instagram, and LinkedIn • Analyze and create weekly reports on recruitment metrics • Analyze company need and establish quarterly hiring plan • Develop and manage internship training program

• Facilitated office revenue growth through full cycle recruitment including posting requisitions, sourcing resumes, screening candidates, scheduling interviews, conducting background checks, and new hire orientations • On call after business hours to handle client and employee communications, new inquiries, escalations, and resolutions • Generate candidate referrals through building and maintaining positive relationships with nursing schools and various community partners • Facilitated annual toy donations to Westside Regional Center through direct marketing to local community partners • Effectively trained new employees on 24Hr HomeCare’s policies and procedures through presentations and equipment demonstrations • Assisted in resolution of customer service issues through effective communication between clients and account managers • Achieved office compliance and passed audits through diligent maintenance of personnel files and legal documents