jenna hall

digital content manager

About

Senior Digital Merchandising Manager & Projects Manager at The Bon-Ton Stores, Inc.

Country

united states

City

milwaukee

Industry

retail

Skill

retail, merchandising, advertising, fashion, microsoft excel, merchandise planning, visual merchandising, leadership, social media, customer service, e commerce, brand development, training, marketing, trend analysis, outlook, inventory management, microsoft word, event planning, apparel, inventory control, data entry, powerpoint, sales, trend, vendor relationships, assortment, cpfr, direct mail, sourcing, styling, mac, adobe creative suite, facebook, profit, private label, illustrator, customer satisfaction, store management, quarkxpress, indesign, retail buying, photoshop, purchasing, catalogs, forecasting, social networking, marketing strategy, social media marketing, hiring

Experience

advertising administrator

the bon ton stores inc.

2007-7 - 2008-9 · 1 yr 3 mos

planning and scheduling coordinator

the bon ton stores inc.

2013-1 - 2013-11 · 11 mos

* Publish Traffic and Premedia reports to department and assist with VT reference document updates. * Provide Coordination Support for overall seasonal pre-planning by going over the 10:30 meeting recaps and data collected from Marketing Team * Support Creative Coordinators with merchandise entry, Change Form and sample distribution

advertising media coordinator

the bon ton stores inc.

2008-9 - 2013-1 · 4 yrs 5 mos

* Successfully project managed key advertising campaigns by communicating with internal departments and external vendors and agencies * Produced, updated and distributed advertising reports to creative and merchant teams * Served as lead trainer for incoming Media Coordinators * Lead recap meetings and resolved any issues/concerns with creative team * Multi-tasking multiple ads, TV production and experimental new media such as iPhone application while maintaining strict attention to detail

senior digital merchandise manager and projects manager

the bon ton stores inc.

2017-10 - Present · 9 yrs

* Awarded the Excellence in Entrepreneurship * Successfully managed a goal-focused team to develop new, and improve existing, annual online campaigns * Managed the execution of onsite marketing and merchandise presentation for ladies’ apparel * Launched, managed and styled a sitewide trend campaign (refreshing weekly) including digital marketing support though email, social media, and site creative (Style2Go: https://bit.ly/2JAoZ8j ) * Effectively analyzed web analytics from Omniture to enhance consumer online experience and maximize purchase conversion rate * Partnered with planning, creative and buying departments to focus web content on key SKUs to capitalize on trends, execute strategy and to control inventory levels * Streamlined and simplified process to increase productivity

digital content manager

batteries plus bulbs

2018-10 - Present · 8 yrs

digital merchandise manager

the bon ton stores inc.

2016-2 - 2017-10 · 1 yr 9 mos

* Successfully managed the online content for ladies’ special sizes * Captured and analyzed data from online promotions including coupon redemption, demand sales and email engagement * Partnered with vendors to secure creative assets, creating landing pages and strengthening on site brand recognition * Mentored and trained new associates in the eCommerce department

assistant ecommerce merchandise manager

the bon ton stores inc.

2013-11 - 2016-2 · 2 yrs 4 mos

* Efficiently processed and uploaded 600+ items weekly to the website ensuring items are categorized correctly to maximize customer experience * Successfully resolved on site product issues and answered questions from distribution centers and customer service