Jeff Yap

OneConnect Technology is part of the Ping An Group and sits at the core of its insurance technology stack. My role is to take Ping An’s proven, large-scale insurance technologies and deploy them in overseas markets. We are looking to partner with local insurers and industry players to implement AI solutions, co-create products, and build long-term insurance ecosystems.

Oversaw the full system architecture and customization roadmap serving over 250,000 users. Strategically designed and optimized user journeys to improve sales conversion across hot, warm, and cold leads. Established and led KPI and SOP frameworks across all teams to drive alignment and accountability. Maintained close strategic relationships with key insurance partners and ecosystem stakeholders. Led all contract negotiations and partnership deals, ensuring favourable terms and long-term scalability. Served as the principal consultant for corporate clients, advising on platform digitization and process transformation. Key Achievements: Fully automated the end-to-end sales cycle through a WhatsApp Bot system (Message Bird), including marketing follow-ups, lead conversion, and policy renewals — resulting in a 100%+ increase in conversion rate. Reduced headcount by over 20 sales and support staff through successful automation implementation. Turned around a loss-making business (monthly losses exceeding RM100k) into a profitable company within one year.

Oversaw the growth strategy for all Fintech and Insurtech portfolio companies within the group. Led the Project Management Office (PMO), ensuring timely project delivery using Scrum methodology. Designed and implemented ACR (Acquisition, Cross-Selling, Retention) strategies through centralized CRM systems across multiple entities. Collaborated closely with department heads on product design, user journey optimization, marketing campaigns, CRM automation, strategic partnerships, and other growth initiatives. Appointed as CEO of Fatberry to lead organizational turnaround and accelerate growth.

Country Leader for SaaS Fintech Operations in Southeast Asia: Defined and implemented KPIs and SOPs across all departments to align operations and performance standards. Held full P&L responsibility for Southeast Asia operations. Scaled the Malaysian office into a regional hub, establishing dedicated teams across IT, Product, Project Management, HR, Finance, and Marketing. Took over leadership of IT functions, including Implementation, Project Management, and Technical Support teams. Oversaw a multi-million-dollar enterprise system supporting tens of thousands of corporate users. Acted as lead consultant for major banking and insurance clients, driving revenue growth through campaign automation, activity tracking, and data-driven cross-selling initiatives. Negotiated and managed all key client contracts and renewals, ensuring long-term strategic alignment and revenue continuity. Key Achievements: Successfully led a tech talent transformation by replacing senior team members with high-performing junior executives, resulting in annual cost savings exceeding RM500,000. Secured a regional deal with Prudential Corporation Asia which based in Hong Kong, serving as lead consultant and partner for the product launch across Indonesia, Malaysia, Singapore, and Vietnam. Achieved a 100% client renewal rate and drove multiple client accounts to over 100% revenue growth over the years.

Established and led the Southeast Asia regional sales and support office based in Malaysia. Frequently traveled to Singapore, Hong Kong, Jakarta, and Bangkok to meet with clients, partners, and prospective accounts. Built and maintained strong relationships with senior executives across major banks and insurance firms. Provided consultative solutions to financial institutions on improving sales performance through workflow automation, activity tracking, and data analytics using the company’s SaaS platform. Led all major contract renewals and high-value negotiations across the region. Acted as Key Account Director for strategic clients including Etiqa, Maybank, Income Group, Prudential Group, Generali Asia, DBS, Manulife, and others. Key Achievements: Expanded the contract value of the first key account (Etiqa) by over 100%, and secured additional strategic clients across the region — including Maybank, DBS Singapore, Prudential, and Manulife — through referrals and long-term relationship building. Relocated and rebuilt the entire technical support function from South Africa to Malaysia, significantly improving customer support quality and response times. Contributed significantly to feature design and application stability, ensuring a better user experience and increased system reliability.

Recruited, trained, and managed a team of nine Corporate Account Managers. Conducted training workshops focused on objection handling, product knowledge, upselling, and cross-selling techniques. Closely monitored individual and team performance metrics to drive productivity and sales effectiveness. Served as Level 2 escalation point for complex sales and support issues involving high-value clients. Key Achievements: Recognized with multiple Top Team Lead awards for consistent overachievement. Increased team performance from 80% to 130% of target within the performance review period. Trained and built a high-performing team with automated workflows; even during a two-week medical leave, 8 of the top 60 account managers company-wide came from my team.

Managed a portfolio of over 500 corporate accounts. Upsold and cross-sold recruitment solutions to meet diverse client needs. Consulted customer in hiring & recruitment inquiries. Provided consultative support to clients on hiring strategies and recruitment challenges. Delivered market insights and conducted product training sessions for key customers. Key Achievements: Consistently achieved an average of 139% of sales target. Fast-tracked to confirmation within 3 months (typical timeline: 6 months). Promoted to Sales Team Lead within 6 months based on outstanding performance.

Generated new business opportunities through strategic cold-calling and outbound prospecting. Conducted sales presentations and one-on-one meetings with C-level executives and directors. Delivered group presentations to company employees after program onboarding to ensure engagement and adoption. Served as Key Account Manager for major clients including Reliance Berhad, Garden International School, ASK Resources, Celcom, Sunway Group, and others. Key Achievements: Outperformed nine senior team members to become the #1 performer within three months of joining. Achieved 130% of the annual sales target in the first year.

Founded and scaled five English tuition centres while pursuing a university degree. Recruited, trained, and managed a team of over 20 teachers across all branches. Acquired and turned around underperforming centres into profitable businesses. Expanded operations to five branches within two years. Successfully exited the business by selling all branches upon graduation.

Successful regional leader with well proven records.

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