Jean Y.

Digital Marketing Associate @ NP Supermarket

About

I’m Jean, a digital marketer with a focus on social media, content strategy and creative execution. I have experience managing multiple accounts, producing short-form video, designing visual assets and building content calendars that align with campaign goals. What drives me is the mix of creativity and strategy, understanding what audiences respond to and using that to shape content that delivers results. I’m organised, adaptable and always up-to-date with digital trends, and I enjoy working with teams to bring ideas to life.

Country

Australia

City

Perth

Industry

Marketing & Advertising

Skill

Social Media Marketing, Advertising, Social Media Management, Online Media Management, Online Graphics, Sales, Writing, Research Skills, Public Relations, Photography, Organization Skills, Instagram, Facebook, Interpersonal Skills, Customer Communication, Customer Marketing, Marketing Campaign Management, Marketing Campaigns, Marketing Communications, Marketing Presentations

Experience

Digital Marketing Associate

NP Supermarket

2025-6 - Present · 1 yr 3 mos

Perth, Western Australia, Australia

- Create, film, and edit trend-driven content for TikTok, Instagram, and Facebook to increase brand visibility and engagement. - Manage daily social media posting, captions, hashtags, and community interaction. - Design marketing materials including posters, in-store signage, product labels, and promotional graphics. - Support weekly promotions, campaigns, new product launches, and seasonal events. - Conduct trend, competitor, and market research to guide content ideas and product promotions. - Track social performance metrics and provide insights to optimise future campaigns. - Collaborate with store managers and suppliers on merchandising, displays, and in-store activations. - Assist in developing NP’s brand identity as it expands into beauty, skincare, and lifestyle categories.

Board Member

Multicultural Students Union

2023-2 - Present · 3 yrs 7 mos

Perth, Western Australia, Australia

- Worked on the design subcommittee - Worked on creating marketing material to encourage membership - Used Photoshop and Canva to create content for social media accounts - Directed and managed marketing collaterals for events

Marketing Intern

Kwento Agency

2025-6 - 2025-8 · 3 mos

Digital Marketing Intern

PS Digital

2023-11 - 2024-2 · 4 mos

Perth, Western Australia, Australia

- Managed and maintained brand and client’s social media platforms, ensuring a consistent brand voice and style across all platforms - Created and designed marketing content for different mediums like social media, blog posts and email marketing - Tasked with managing multiple social media accounts simultaneously for various clients - Directed and executed ideas for content creation for short form video content from conceptualization to post-production

Marketing Communications Intern

Two of a Kind

2021 - 2022 · 1 yr

Singapore, Singapore

- Directed and managed creative concepts for contact lens product - Maintained brand engagement and increased followers for social media platforms - Managed social media and executed ideas for social media platforms and mailing platforms like mail chimp - Conducted extensive research and analysis on global and regional company peers - Designed marketing material to target existing and potential customers - Conducted comprehensive research and analysis on global and regional company peers. - Curated and executed Instagram weekly posts and stories for the brand over a 3-month period.