Jorge Carlos Alvarez Ponce de León

Responsible for developing and implementing internal communication strategies at a national level, with the aim of being strategic partners ensuring that key messages are permeated in the organization (all levels – administrative, operative, operations and sales teams), helping the business and ensuring a correct cultural change. Responsible of create strategic alliances across the organization, prioritizing of an array of stakeholders. The audience is +15,000 employees. Responsible for developing and implementing: i) strategic corporate campaigns, ii) internal launch products, iii) internal clients campaigns and iv) managing national Town Halls Responsible for the managing the internal communications media. Responsible for managing the budget of the area. Preparation of reports and statistics. Management of a multicultural team for the implementation of the internal communication strategies and tactics.

• Responsible for developing and implementing internal communication strategies at the Group level, with the aim of being strategic partners ensuring that key messages are permeated in the organization (all levels – administrative, operative, operations and sales teams), helping the business and ensuring a correct cultural change. • Responsible of create strategic alliances across the organization, prioritizing of an array of stakeholders. • Responsible for developing and implementing at the Group level: i) strategic corporate campaigns and ii) internal clients campaigns • Responsible for the administration of the internal comms media, with impact to more than two thousand employees in different countries of the American continent, such as: Canada, United States, Mexico, Guatemala, Central America, Peru, Argentina and Brazil. • Responsible for implementing and managing an internal social network media, improving in 30% the collaboration. • Responsible for managing the budget of the Management. Preparation of reports and statistics. • Management of a multicultural team for the implementation of the internal communication strategy in the aforementioned countries.

• Provided strategic advice in internal communication for the functions of Risks and Human Resources, as well as for two business areas, Private Banking and Global Banking and Markets. • Responsible for supporting the development of key messages for the Town Halls of the Directors of the areas to which I provided advices, as well as the organization and supervision of the events. • Responsible for the redesign of the main page of the Bank's intranet and definition of the policies and guidelines for the redesign of business intranets and functions. • Responsible for developing, implementing and / or adapting creative campaigns with impact to 19 thousand employees of the Bank in Mexico, managing to implement a couple of them regionally and globally (eg Personal Conduct Cases, Gift and Hospitality Policy, Global Standards and Exchange). • Responsible for finding success stories of business or people to share with the global team of HSBC's internal television channel (NOW TV), positioning more than 18 stories in two years whose impact has been more than 250 thousand employees. • Implemented a communication channel (satellite television) to the more than 8,000 employees in the Bank's 1,000 branches, establishing direct communication from top management to colleagues in branches, as well as transmitting strategy messages, best practices, sales, etc. I was responsible for the planning, administration and execution of the hole project as well as the different human and financial resources. • Responsible for managing the budget of the area and preparing the required reports and statistics. • I made the updating of the manuals of internal procedures and the business continuity plan.

• I carried out local and regional negotiations with very important technology companies of SW, HW and Human Resources. In particular, for the TELECOM sector, the negotiations were with Grupo CARSO, TELCEL, MOVISTAR, HP and Didata, among others, always achieving commercial advantages for the Bank. • Responsible for the evaluation of suppliers and market studies of different goods and services focused on technology, with the objective of identifying the highest quality goods and services at the best cost to the Bank. • Responsible for carrying out tenders (RFQ-Request for Quotation, RFP-Request for Proposal and RFI-Request for Information), and for carrying out all the documentation (bidding rules and / or request for quotations, contracts, comparative tables, etc.) for the same, likewise responsible for monitoring the satisfactory delivery of the good or service and failing to apply the corresponding penalty. • I carried out the updating of the manuals of internal procedures of the area.

• Responsible for conducting bids (Direct Acquisitions, Invitation to at Least Three People and National and International Public Bids), and reviewing contracts, orders and purchase orders with suppliers prior to signing, as well as preparing payments and calculating penalties to suppliers for non-compliance. • I carried out the implementation of the ISO 9001: 2000 Quality Management System and a purchasing module of an ERP system with Oracle, improving by 50% the management of the registration and follow-up of requisitions, contracts, purchase orders, orders and Bail bonds, was also responsible for the preparation of reports and statistics of bids and acquisitions for senior management. • Participated in the Public Sector Procurement, Leasing and Services Committee as well as in the Basis Review Subcommittee. • I updated the procedure manuals and the policies, bases and guidelines for procurement.

• I made important findings of fuel shortage in the Fuel Stations of the Airports belonging to the Network, when conducting the audits. Helping in this way to assign responsibilities to the personnel involved in these shortages. • Implemented a system to manage the management of trades, improving the process and tracking efficiency by 55%. • I made the operation manuals of the area and implemented the flow diagrams.

Master Executive in Management of Industrial Companies