Janaina Mingroni

Sr. Marketing Lead (LatAm), Global Search & AI Growth @ Microsoft

About

I’m a Senior Marketing Program Manager working at the intersection of AI, MarTech, localization (EN → PT‑BR), lifecycle marketing and go‑to‑market execution. I lead programs that connect strategy and operations, ensuring clarity, consistency and scale across global consumer experiences.I work closely with Product, Engineering and Global Marketing teams to launch features, run experiments, optimize O&O channels and deliver localized experiences that actually make sense for users. My background spans growth, content QA, A/B testing, lifecycle, GTM and cross‑functional leadership — always with a focus on structure, clarity and measurable impact.If your team values someone who navigates complexity, aligns stakeholders and makes programs work in the real world, that’s where I thrive.

Country

Brazil

City

São Paulo

Industry

Computer Software

Skill

Gestão de Programas de Marketing, IA & MarTech, Marketing de Ciclo de Vida (Lifecycle), Lifecycle Marketing / CRM, Marketing de crescimento, Análise de marketing, Liderança de equipe multifuncional, Gestão de stakeholders, Garantia de qualidade, Otimização de processos, Gestão de programas, Lifecycle/CRM, Localization (EN → PT‑BR), Experimentation / A/B Testing, Marketing de Ciclo de Vida, Localização (EN → PT‑BR), Estratégias de entrada no mercado, Experimentação / Testes A/B, Gestão de Programas, Marketing dirigido ao cliente

Experience

Sr. Marketing Lead (LatAm), Global Search & AI Growth

Microsoft

2025-7 - Present · 1 yr 3 mos

Senior Marketing Lead — Microsoft Contracted through Affirma Consulting to support Microsoft’s Global Marketing organization. - Lead GTM and growth programs for AI‑driven consumer products across O&O channels. - Manage EN → PT‑BR localization ops for campaigns, UX, and product messaging. - Conduct linguistic QA to ensure consistency across marketing, product, and in‑app content. - Coordinate global and cross‑functional teams for launches and experiments. - Lead v‑teams focused on A/B testing, feature optimization, and growth.

Marketing Lead (LatAm), Global Search & AI Growth

Microsoft

2023-7 - 2025-10 · 2 yrs 4 mos

Project Manager

AtivGreen

2023-5 - 2023-7 · 3 mos

Sao Paulo, Brasil

Main point of contact for Mercado Livre Clips, managing a team of 5 moderators across BR/AR/MX. - Ensured moderation quality, productivity, and continuous training. - Built performance dashboards and identified process improvements. - Supported seller education and best‑practice adoption.

Product Marketing Specialist

Turbi

2022-11 - 2023-2 · 4 mos

São Paulo, Brasil

Launched and scaled the Car Subscription product. - Conducted benchmarking, user research, and behavioral analysis. - Improved UX, rules, navigation, landing pages, and WhatsApp bots. - Contributed to CRM, lifecycle comms, and GTM planning. - Achieved 35% fleet utilization within two months of MVP launch.

Consumer Marketing Sr. Manager, Bing & Microsoft Rewards

Microsoft

2022-8 - 2022-10 · 3 mos

São Paulo, Brazil

Consumer Marketing Sr. Manager — Microsoft Contracted through Affirma Consulting to support Microsoft’s Global Marketing organization. Led GTM and growth initiatives for Bing and Rewards in BR, MX, and 32 markets. - Increased marketing‑driven Bing searches by 998% YoY (FY19). - Contributed to 1B+ queries in FY20. - Boosted email open rates by 330% and CTR by 300%. - Supported Bing’s growth to the #2 search engine worldwide. - Managed expanded markets programs (2.5B impressions, 19.3% CTR).

Marketing Manager

Microsoft

2019-7 - 2022-7 · 3 yrs 1 mo

São Paulo Area, Brazil

Marketing Assistant

Microsoft

2017-11 - 2019-6 · 1 yr 8 mos

São Paulo, Brazil

Live Marketing & Events Executive

Octo5 Travel

2016-7 - 2017-10 · 1 yr 4 mos

San Diego County, CA

Led international projects and strategic planning for a newly launched startup. - Managed a 700‑person event in Las Vegas (~US$ 170K revenue).

Freelance Promo & Events Producer

llacuna.de / Tracy Locke / Integer

2014-5 - 2017-7 · 3 yrs 3 mos

São Paulo, Brasil

- Managed 50+ GTM projects, events, roadshows, and loyalty programs. - Operated 20+ award campaigns simultaneously (~2.5K prizes/year). - Delivered events for Mondeléz, Honda, Microsoft, and Ford. - Performed data analysis, database cleaning, and visualization.

Marketing coordinator

Microsoft

2010-12 - 2013-7 · 2 yrs 8 mos

Greater São Paulo Area

Developed marketing strategies to grow technical audiences. - Supported the launch of Windows 8 and Windows Phone in Brazil. - Contributed to the 1st TechEd Latin America (1.5K attendees, 70+ sessions).

Producer (events) / Art Director (BTL)

AVCPRO Comunicação

2005-7 - 2010-12 · 5 yrs 6 mos

Greater São Paulo Area

- Coordinated BTL marketing initiatives and event operations for corporate clients. - Managed vendor relationships, logistics, budgeting, and on‑site execution. - Supported creative development and delivery of promotional activations and branded experiences.

Customer Behavior Intern

Mercado Libre

2004-6 - 2005-7 · 1 yr 2 mos

Greater São Paulo Area

- Supported the Legal Risk Products team in policy development and risk mitigation. - Identified and removed legal‑risk products through analysis and rule creation. - Performed content moderation to ensure platform safety and compliance. - Conducted market research to improve user experience and search efficiency.

Sales Associate (Part‑time)

TRACK&FIELD

2003-3 - 2004-6 · 1 yr 4 mos

Greater São Paulo Area

- Delivered customer service and product expertise to support sales performance. - Trained new team members on sales techniques and product knowledge. - Recognized as one of 7 national winners in a company‑wide sales competition (800+ employees).