James Ostrand

• Established photography business leading all functions including finance and accounting, copyright/legal, marketing and social media, equipment acquisition, customer relations and product delivery • Created book of business from scratch with more than 400 clients, sustaining relationships with more than 80 diverse businesses • Implemented decades of customer service and sales experience to grow revenue 25% year over year while balancing client needs with strategic business objectives • Expanded revenue stream in 2019 via video services for architectural and commercial real estate clientele, increasing sales by 15% and learning new equipment and editing processes via Adobe Premiere Pro and After Effects

• Developed effective brand and marketing campaigns for local and national clientele within a pre-determined budget • Managed agency relationships building creative campaigns and tailoring products to meet a variety of clients’ needs • Created multi-platform ad campaigns and drove print-based clients to digital platforms, increasing website traffic and return on ad spend (ROAS) • Team leader and initial implementor for Digital Ad Network, selling CPM, CPC and re-targeting through vendor partners to expose clients to their target demographic • Introduced programmatic ad buying through the Digital Ad Network, elevating campaigns and opportunities for businesses previously focused on traditional print advertising