Jagad Narendra

• Driving Profitable Growth in Vietnam and Thailand with up to 7 direct reports support to oversee overall online paid marketing innitatives

Lead App Install for acquisition excellence across SEA Market including but not limited to ID, TH, VN, and MY.

Groom a team and lead digital marketing strategy, planning, budgeting, and execution along with reporting automation for post mortem briefed in. Also supporting other Asian markets including but not limited to South Korea, Philippines, and Vietnam for client deliverables. Client portfolio: Google (project-based), Sociolla, SC Johnson & JHHP, Singapore Airlines, LG Electronics, Sanofi, Diageo, ESQA cosmetics, Paragon Technology Innovation, and Dexa Medica Group Achievements: 1. Featured in MarComm Solid Team - SWA Magazine for team cooperation amid the pandemic https://mix.co.id/people-of-the-week/team/diageo-indonesia-marcomm-solid-team-2021/ 2. Win Paragon business, Improve its Brand health and increase its total ROAS based campaign by 18% on average in the first 3 months 3. Diageo Awards: Design new digital marketing approach to total Diageo businesses - Best Launch Plan Guinness 2021 in Worldwide for agility, problem-solving, and teamwork in the throes of Covid-19 - Helped Johnnie Walker win online challenge program Asia-Pacific to drive online business growth during the pandemic 4. Increase SC Johnsons Digital paid marketing channels ROI by 18% vs FY 2019 based on Marketing Model Mix by Nielsen 5. On-board ESQA Cosmetics business to leverage Digital paid channels and achieve >10 ROAS for their performance marketing campaign in 2 Months

Simply put, orchestrate media to help brands connect with their audience via ATL, BTL, Digital, e-commerce, and everything in between Client: Unilever - Baby Care, Body Care (interim) & Foods B2B category Achievements: 1. Initiated PII data acquisition and reduced CPA 198% by partnering with publishers and app partners to gain 100K new members FY 2018 (Baby Care) 2. 2018 e-commerce growth 324% from LY, contribute d 6% to total FY sales (Baby Care) 3. Build new partnership with Traveloka, Go- Massage, Go-Glam for Zwitsaland, saved 600 Mio IDR media investment (Baby Care) 4. 2018 e-commerce growth 117% vs LY (Body Care) 5. Design Consumer Journey O2O to acquire 7000 food entrepreneurs across in Java Islands (Unilever Food Solutions) 6. MMA Smarties Silver Award Awardee - Category Sports, Gaming - Zwitsal 2019

Client : Unilever (Corporate level) Responsibility: • Collect market insight, Industry competitive review and future trend reports from key competitor and share relevant information with board management. • Create monthly reach and frequency guidelines across Unilever Brands to support implementation of Brand's TV campaign. • Negotiate with all FTA TV station to create Unilever monthly TV budget allocation for all brand • Conduct report of ATL Media delivery of Unilever brand to board management

Group M Media Master is a 3 month program conduct by Group M to on-board selected graduate students to learn about media in theory and practice and how ones could solve clients business problems by putting the right investment and activities using media across 360 medium and channel vehicles.