Jacqueline Kim, M.A

Clients: AT&T and DIRECTV Account manager for AT&T and DIRECTV digital and direct marketing programs (specifically CRM, direct mail, email, and website). - Oversee and project manage direct mail campaign from ideation to post-launch reporting; and allocate resources to make sure deadlines are met - Involve with monthly campaign reporting deck for AT&T; provide insight on BAU campaign and test campaign performance - Involve in strategic planning, targeting, and execution of monthly Direct Mail campaigns for both acquisition and existing AT&T - Collaborated with Oracle and Salesforce to utilize their marketing tools for campaign deployment, and have extensive knowledge of HTML development, CSS, and tracking tags. - Responsible for leading SalesForce Migration, transitioning to live text email that is a minimum viable product for greater ADA compliance and efficient text updates to coded emails.

Client: DIRECTV Account manager for DIRECTV's print and digital marketing program (non-traditional advertising). - Responsible for handling the highest-performing triggers program and was able to take on the responsibility of this program with 4 days of training. - Demonstrated ability to independently manage multiple projects simultaneously (7 email programs) and ensure that all email information and specs are accurate before deployment. - Strong understanding of creative and production processes and working closely with client, strategy, and creative team to create 2 entirely new email programs from scratch. - Strong ability to understand insights and turn them into strategic plans for email creative. - Ability to mentor new hires about this program while being 6 months into this role. - Ensures projects stay on track based on the schedule developed by the Project Manager including obtaining feedback and approvals from client through proactive communication and advising on obstacles that arise. - Advises client on viable creative approaches, gathers creative feedback, and executes the changes ensuring accurate implementation.

Clients: AT&T and DIRECTV Account manager for AT&T and DIRECTV digital marketing programs (specifically CRM, email, and website). - Responsible for leading SalesForce Migration, transitioning to live text email that is a minimum viable product for greater ADA compliance and efficient text updates to coded emails. - Collaborated with Oracle and Salesforce to utilize their marketing tools for campaign deployment, and have extensive knowledge of HTML development, CSS, and tracking tags.Clients: AT&T and DIRECTV. - Lead strategic planning, targeting, and execution of monthly Direct Mail campaigns for AT&T acquisition audience across multiple products. - Collaborate cross-functionally to align creative and targeting strategies, leveraging real-time performance data to inform campaign improvements and A/B testing plans. - Monitor AT&T product updates and the competitive landscape to ensure campaigns remain effective and aligned with business goals. - Provide recommendations for future marketing campaign improvement by analysing test results and consumer data.

Client: CelcomDigi (One of the largest network providers in Malaysia) - Digital account manager for CelcomDigi. Responsible for managing client's digital advertising platforms, such as social (Instagram, Facebook YouTube), website, and Google ads. - Worked on vast portfolios within the telecommunication industry, like Prepaid, Postpaid, Business, Internet, and Gaming.

- Generated creative concepts and copywriting for ad campaigns (BodyForm, Cadbury, Honda) - Created copy for ad campaigns websites, digital ads and social media accounts - Brainstormed copy and visual with other creative team members - Modified copy changes within tight deadlines - Presented campaign ideas to clients

- Guided a senior account executive and newer team members through Land Rover and Jaguar accounts as an intern. - Handled client's requests, negotiations and complaints professionally - Disclosed campaign details to clients and all team members - Solved immediate changes and problems within tight deadlines - Understand and experienced with traditional media landscape such as TVC, Radio ads, Print and Billboards.