Jack Dalton

Responsible for the commercial and marketing strategy of our portfolio of Scotch Whisky and Rum across Europe, North America and the Middle East.

Responsible for global business-to-business sales of our academic qualifications as well as general commercial planning – with a key focus on the UK, Europe, North America and South East Asia: - Managing key industry customers in the UK and internationally; including multinational brand owners, distilleries, distributors, retailers and hospitality groups. - Identifying and developing new business opportunities through market visits, exhibiting at trade shows, liaising with industry bodies and attending networking events. - Managing our EWA Approved Course Provider programme; recruiting and developing franchisees around the world. - Achieved a year-on-year revenue growth of 93% in B2B sales, including a 25% revenue growth from our franchisees (2021 vs 2022). - Contributed to a companywide year-on-year revenue growth of 75% (2021 vs 2022).

As an Account Executive my principal responsibility consisted of managing budget, rebates and A&P spend for national hotel accounts and catering companies in the UK. Negotiating and implementing joint business agreements to maximize distribution, promotional activity and ultimately sales of our brands to the end consumer.

A highly awarded independent wine merchant in Birmingham.