Iwin Tay

Sales Team Lead @ StoreHub

About

I don't believe great salespeople sell products - they solve business problems.My career has taken me through entrepreneurship, real estate, and SaaS sales, giving me firsthand experience in what drives business growth from different perspectives.Currently, I lead a team of Business Consultants at StoreHub, focusing on revenue growth, sales coaching, pipeline management, and process improvement. I was promoted from Business Consultant to Sales Team Lead within 2.5 months after generating RM108K in sales, onboarding 40 merchants, and achieving a 61% conversion rate.Previously, I generated RM9.8 million in personal property sales at IQI Global, ranking among the Top 10 performers within a division of 200+ associates.I'm passionate about building high-performing teams, leveraging AI and automation to improve workflows, and helping businesses scale through better systems, execution, and customer understanding.Areas of interest:• B2B SaaS Sales• Sales Leadership & Coaching• Revenue Growth• AI & Process Automation & Analyst• Customer Acquisition• Business Operations• Entrepreneurship

Country

Malaysia

City

Kuala Lumpur

Industry

Information Technology & Services

Skill

Customer Experience, Entrepreneurship, Business Operations, Operations Management, Lead Generation, Customer Relationship Management (CRM), Real Estate, Digital Marketing, Sales Growth, Business Strategy, Team Leadership, Sales Management, Business Development, Business-to-Business (B2B)

Experience

Sales Team Lead

StoreHub

2025-6 - Present · 1 yr 4 mos

Damansara

- Promoted from Business Consultant to Sales Team Lead within 2.5 months after delivering RM108K personal sales, onboarding 40 merchants, and achieving 61% conversion rate. - Lead a team of 11 Business Consultants, driving sales performance, pipeline execution, and conversion improvement across SME and enterprise segments. Conduct SPIN-based sales training, coaching, and deal reviews to improve discovery quality, objection handling, and closing consistency. - Partner with Marketing to improve lead quality (MQL → SQL) and with Onboarding to accelerate merchant activation and improve customer experience. - Lead a 3-person outbound & upsell pod, focused on market expansion, merchant acquisition, and product upselling opportunities. - Built 3 AI-powered internal tools to streamline workflows across Sales and Onboarding, improving efficiency and execution speed. - Drive cross-functional alignment across Sales, Marketing, and Customer Success to improve revenue outcomes and operational performance.

Team Lead / Project Specialist (Real Estate Investment)

IQI Global

2021-2 - 2025-5 · 4 yrs 4 mos

Kuala Lumpur

- Ranked among the Top 10 performers in a division of 200+ associates, generating RM9.8 million in personal property sales across the Klang Valley and Kuala Terengganu. - Specialized in property investment advisory, project marketing, and client relationship management, helping investors and homeowners make informed purchasing decisions. - Recruited, trained, and mentored new Real Estate Negotiators while implementing CRM and WhatsApp automation workflows to improve lead management and customer engagement. - Featured in media outlets for commentary on housing policy, market trends, and property investment topics.

Business Owner & Operations Lead

Pizza Parlour

2015-1 - 2021-6 · 6 yrs 6 mos

Subang Jaya

- Founded and operated an independent F&B business, overseeing daily operations, team management, customer experience, procurement, and supplier relationships. - Built a loyal customer base through service excellence and operational consistency while managing the challenges of running an SME. - Successfully adapted operations during COVID-19 by launching self-delivery services across the Klang Valley, ensuring business continuity during lockdowns. - Developed firsthand experience in business operations, customer acquisition, cash flow management, and entrepreneurship.