Itee Jain

● Leading digital marketing for paid and owned media and devising data-driven strategies to improve marketing efficiencies and increase brand desirability. ● Lead social media, influencer and KOL strategy and management for brand awareness and engagement. ● Conducted consumer research to understand consumer segments, need gaps, market trends and preferences to develop brand positioning. ● Develop localized communication strategies and marketing campaigns to change brand perceptions.

• Manage Client relations and work on 360 digital marketing strategies for clients in order to achieve brand salience. • Responsible for managing agency/partner relationship & responsibilities • Key Accounts: LG Electronics, Skype, XLRI, Sify Technologies, Carl’s Jr., Philips, The FaceShop India.

Account management including day-to-day client co-ordination, media relations, developing short-term and long-term media plans, and client servicing. - Lead generation to identify potential clients for Radio advertising. - Understanding client requirements, discussing brand issues and communication strategies with the client - Responsible for formulating the media plan and delivering the campaign as per client's brief - Developing creative briefs and assessing creative work before it gets presented. - Identify and up-sell incremental media opportunities to clients - Assisted clients and maintained the communication on an ongoing basis for better client servicing

Product management

Software development. Re-built the Bill Tracking System with new and improved features that reduced both cost and time.