Ismail Vittal

End-to-end delivery of digital products by uniting user experience, product design, SEO, GEO, CRM integration, and cross-functional execution. Owns the intersection of product usability, search visibility, CRM-enabled workflows, and technical delivery, ensuring seamless collaboration between design, technology, and business teams.

Strategic Development: Led design sprints and created comprehensive UX roadmaps to align product outcomes with the company's broader strategic objectives. Research & Process: Developed and executed the UX research roadmap, refining product strategies based on real-world feedback and insights. Regularly conducted product-design sessions to facilitate ideation and innovation. Resource & Product Management: Managed resource allocation ensuring timely delivery of projects. Played a pivotal role in onboarding, mentoring, and guiding both senior and junior UX designers, fostering a culture of continuous learning and collaboration. Technical Mastery: Engaged in technical discussions addressing design challenges, particularly related to HTML, and CSS, animations, SVGs, and managed a dynamic iconography set to enhance UI aesthetics. Innovation: Frequently employed rapid prototyping and wire-framing techniques to visualize product enhancements. Led initiatives in A/B testing and personalization strategies to ensure data-driven decision-making in design. Team & Stakeholder Engagement: Worked closely with cross-functional teams, fostering collaboration, and alignment across all product development stages. Effectively communicating with internal and external stakeholders, gathering requirements, and ensuring the product suite met or exceeded expectations. Continuous Learning & Optimization: Regularly utilized tools like Figma, Clarity, HotJar, Google Analytics for design and data analysis. Ensured products met accessibility standards, incorporated UX research insights, and employed agile methodologies for swift, iterative development.

Design System Implementation Design delivery & Project management UX Strategy, Roadmap, Process and Team management UI/UX Sprint Planning, Backlog Prioritization Design reviews & Product-Design review sessions On-boarding design talents Rapid Prototyping & Wire-framing Design demo sessions to business/stakeholders Data-driven design A/B , User Testing UX Analytics DAT / UAT reviews Tech handoff Mentoring junior designers & UI/UX engineers

Design Operations, Design System Build & Implementation, Atomic Design, UX design, UX Research, Interaction Design, UX Prototyping, UI/UX review, Personalization & A/B Test.

As a lead developer, focused to build reusable, mobile first, responsive and fluid layout web pages for www.emirates.com Engage with UX and UI designers on various design research and challenges. Provide Accessibility features to latest enhancements in the site and upgrade old pages to be fully compatible with various browsers and devices by applying CSS. Write reusable snippets for the team to reduce the rework. Test various pages for browser compatibility and design compatibility.

Build reusable responsive web components using HTML5, CSS3 and JavaScript. Provide accessibility solutions and guidelines.

Worked on various Web(HTML,CSS, JavaScript) projects with leading Retail and Manufacturing clients (Apple, KMart)

Worked on various Web(HTML,CSS, JavaScript) projects as UI designer.