Ishita Shukla

As a Brand Manager at the largest jewelry brand of India, I have the responsibility (and the privilege) of shaping brand identity, managing content, website optimization and driving social media strategies. My work centres around creating authentic connections between the brand and our audience; ensuring that every campaign builds brand metrics of consideration, preference and brand love along with contributing towards the business’s requirement. A marketer who started her career with advertising and brand strategy with Leo Burnett, I’m passionate about blending business strategy and creativity to build brands and run campaigns that are rooted in honest consumer insights. I’m motivated by challenges as I see them as opportunities to learn and grow. While I look at the set precedence, I often find myself experimenting with newer and efficient ways of approach problems/tasks. This approach has so far helped me immensely in expediting my professional and personal growth.