Yori Liu

I am the Co-Founder of Sachi Technology (ex-Ubee Technology), a company dedicated to revolutionizing oral care through cutting-edge product innovation. My expertise lies in hardware startup leadership, global business expansion, and strategic product development—bridging the gap between engineering, consumer needs, and market scalability. What I Do: Transform Ideas into Market-Leading Products – Led the development of first-in-market water flossers featuring seamless pressure control and universal bottle compatibility for travelers. Global Business Expansion – Scaled operations across 10+ countries, establishing strong B2B partnerships and local distribution networks. Fundraising & Product Validation – Secured millions in angel funding, launched a successful Kickstarter campaign, and used customer-backed validation to drive market demand. Brand Strategy & Positioning – Built Flosmore® into a recognized premium brand, including co-branding with BMW Mini in Malaysia. Resilient Entrepreneurship & Leadership – Grew a startup from concept to a thriving business, learning from failures and pivoting with precision. What Makes Me Different? I don’t just sell products—I solve real consumer pain points. I blend hardware engineering with startup agility, ensuring fast execution and iteration. I have deep experience in international business—scaling brands beyond China’s borders. I believe in trust-first business—building lasting relationships with partners, investors, and customers. 💡 Passionate about innovation, market strategy, and helping startups scale globally. If you’re in hardware tech, oral care, or consumer electronics, let’s connect! 🚀

As Head of Overseas Operations, I have spearheaded global expansion efforts, driving key strategies and initiatives: International Crowdfunding & Market Entry: -Led crowdfunding campaigns raising $530K, overseeing go-to-market strategies from Shopify setup to product launch, and creating effective in-store display strategies. Marketing Localization & PR: -Developed region-specific sports event strategies and executed influencer marketing campaigns, resulting in features on top-tier publications including Tom's Guide, Techlicious, PCMag, and TechRadar. Global Partner Engagement & Distribution: -Cultivated partnerships across 18 countries and regions within one year, securing product listings on major platforms such as Walmart, Best Buy, and Target. Sold 10,000 units in the first 3 months through these channels.

As an enterprise member of the 复星集团, AK is backed by leading investors, including Fosun, Hi-P International, China Investment LuckyStone, NewMargin, and GuoJin Capital. In this role, I was responsible for driving brand identity, e-commerce strategy, and marketing efforts to expand our reach and boost sales. Key Responsibilities & Achievements: Brand Development & Identity Design: Collaborated closely with the founder to design the brand definition for iamary, focusing on visual identity, tone of voice, and behavior identity. Ensured cohesive brand messaging across all channels and touchpoints to maintain brand integrity and recognition. E-Commerce Management: Led the e-commerce department, with a primary focus on Amazon.com, contributing 70% of total sales in 2018-2019. Won "amazon's choice". Managed product listings, optimized Amazon advertising campaigns, and coordinated customer engagement strategies. Ensured efficient inventory management, pricing strategies, and sales forecasting for Amazon operations. Marketing Strategy & Execution: Developed and executed digital marketing strategies, including PPC campaigns, social media marketing, email marketing, and influencer collaborations, which resulted in increased brand awareness and sales. Led the creation of targeted marketing campaigns to drive traffic and conversions across both online and offline channels. Coordinated marketing efforts for key promotional periods and optimized product launch strategies. Sales Performance & Distribution: Oversaw offline sales contributing 30% of overall sales, developing partnerships and distribution channels across 5 European countries. Enhanced product visibility and customer reach through strategic in-store displays and local events. Helped achieve ¥100 million RMB in annual sales, with a significant contribution to the overall revenue growth.

1. Draft and implement the business development strategies of overseas marketing department. 2. Pay return visits on major customers in various countries. 3. Responsible for the drafting and management of annual MBO of the department. 4. Responsible for the daily business management of the team. Lead business negotiations and contracts signing. 5. In charge of the investigation and research of overseas market information and product information, market analysis and timely adjustment and response of overseas business development.

Key Responsibilities & Achievements: Targeted Marketing Campaigns: Developed and executed marketing strategies targeting Alibaba and AliExpress sellers in Shenzhen, aligning our efforts with the unique needs of each segment. Seller Engagement & Relationship Building: Built strong relationships with Alibaba and AliExpress sellers, offering personalized marketing solutions and driving seller engagement. Collaborated with sellers to improve their online store visibility, enhance product listings, and optimize advertising strategies to increase sales and traffic on Alibaba platforms. Campaign Execution & Performance Monitoring: Generating significant leads and improving brand awareness within the seller community. Analyzed performance metrics such as traffic generation, conversion rates, and ROI to optimize campaign strategies for better seller acquisition and retention. Events & Promotions: Organized local workshops and promotional events in Shenzhen to educate sellers on Alibaba.com tools and platforms, helping them maximize sales and understand platform policies. Sales Growth & Seller Support: Contributed to a 10% increase in platform sales within the targeted regions by focusing on user acquisition and helping sellers develop successful online businesses. Provided ongoing marketing support and guidance to sellers in Shenzhen, enabling them to utilize Alibaba's digital marketing tools effectively.