Inna Hashchenko

• Developed and managed advertising campaigns across 30+ international markets with a strong focus on Facebook Ads, complemented by Google and TikTok • Oversaw large-scale seasonal sales campaigns end-to-end, from strategy to execution, collaborating with analytics, design teams, and external agencies • Introduced new advertising funnels tailored to different user journeys and regional behaviors • Reimagined retargeting strategy: reactivated dormant audiences, improved message sequencing and segmentation • Implemented and optimized event tracking via Adjust, and enhanced reporting processes via Looker Studio and Holistics Achievements: - Increased overall ROAS across campaigns by 35% within the first six months - Improved retargeting efficiency by 40%, and up to 70% in selected regions through advanced audience reactivation strategies - Reduced CPA by 28% in key Tier 1 markets via refined targeting and bidding - Implemented new cross-channel ad mechanics that contributed to a 22% uplift in conversion rate during promotional periods - Drove a 45% increase in CTR through creative A/B testing and catalog-based ad innovations - Optimized product feed structure for over 10M SKUs, which improved dynamic ad delivery quality and reduced catalog rejection rate

• Set up and constant optimization of performance marketing campaigns on Search, Affiliate and Display in both web and app environments • Develop, implement and execute multi-channel user acquisition strategy to drive growth while adhering to ROI targets • Analysis of the competition and implementation of new approaches for traffic generation, and performance improvement • Continuously monitor the KPIs of marketing campaigns and generate relevant insights for the entire team • Forecasting and Budget management Some of my key achievements during this tenure: ⁃ Increased the average ROAS metric for clients by 30% ⁃ Applied optimal setup for 300+ client advertising campaigns ⁃ Increased overall 200k revenue by 25% due to developing and automating new types of advertising campaigns ⁃ Implemented a new service for a complete audit of client advertising activities (10% total revenue increase) ⁃ Optimized reporting process

• Successfully partnering with B2B B2C clients through providing personalised digital marketing strategy • Improving clients satisfaction through optimisation of existing marketing campaigns to drive increase of ROI (up to 30%) and decrease of CPR • Adapting and implementing innovative solutions to scale business opportunities on the platform such as: API solutions integration, aggregated even measurement, partner integrations • Tightening long-term business goals to the customer journey on the platform to ensure scalable results • Support Businesses in their cross-boarder scale by analysing potential markets and advising on how to adapt an existing product for it. Some of my key achievements during this tenure: ⁃ expanded my business book from 40 to 150 regular customers ⁃ increase in the total advertising budget of clients from $200k to $1 million ⁃ 27% increase in average customer ROAS metric ⁃ 85 to 98% increase in overall customer satisfaction ⁃ promotion from Core to Advanced team, hence working with high Spenders around the world

Trust in Time ist Online Marketing und SEM aus Berlin. Neben dem deutschsprachigen Raum liegt unser Schwerpunkt auf Russland. Als Digital Natives und Wirtschaftskommunikatoren verstehen wir uns als moderne Experten des Web 2.0. https://trust-in-time.com/