inge sommer

creative manager and marketing

About

Several years of senior executive experience in global business development, marketing strategy and contract negotiations. Experienced Marketing Profile with a demonstrated history of working within marketing. Skilled in Media Planning, Advertising, Digital Marketing, Social Media, Partnerships, Influencer collaboration and Marketing. Strong marketing professional with a Graduate Diploma (A) in Marketing Management from Copenhagen Business School.

Country

denmark

City

frederiksberg

Industry

motion pictures and film

Skill

business development, business strategy, marketing strategy, brand development, marketing, marketing communications, marketing management, strategy, sales management, event management, strategic planning, negotiation, project management, marketing research, international marketing, sales, new business development, operations management, b2b, management, international sales, brand management, public relations, digital media, film production, contract negotiation, supply chain management, business process management, retail, online marketing, digital marketing, leadership, relationship management, entrepreneurship, market research, wholesale, product development, advertising, international business, product management, budgets, account management, market analysis, innovation management, lifestyle brands, social media, mechandising, change management, forecasting, logistics, stakeholder management, strategisk kommunikation

Experience

head of day home

day birger et mikkelsen

2011-1 - 2014-1 · 3 yrs 1 mo

* Head of DAY HOME, who helps distributors to develop and implement significant improvements in sales effectiveness. Proven to make distributors raise their turnover significantly * EXECUTIVE RESULTS FOR DAY HOME: * 30% New business customers * Increase in turnover of 35%. * Development of distribution strategy for emerging markets. * Negotiation and conclusion of distributor contracts * RESPONSIBILITIES AND STRATEGIC DEVELOPMENT FOR DAY HOME: * Operation management and business process management * Corporate branding * Development of storytelling/ DNA * Strategic sales management on all markets * Development and expansion of global distribution strategy * Sales and marketing strategy including online/social media * P&L responsible * Building brandwalls and franchise shops in cooperation with distributors

marketing and business development manager

sdi media

2005-1 - 2011-1 · 6 yrs 1 mo

* EXECUTIVE RESULTS: * Contributed to 30% increase in turnover * Field Sales and presentations to the tv- & film industry: 85% * Negotiation and conclusion of contracts * RESPONSIBILITIES FOR STRATEGY DEVELOPMENT IN THE FOLLOWING AREAS: * Operations Management and business process management * Analysis, creation/preparation and implementation of sales- and marketing strategy * Process Development / LEAN optimizing processes * Negotiation and conclusion of contracts - and follow up. * Global Client Manager for TV-series and commercial TV spots in up to 20 countries * All events including development of international on-going event project to be used in SDI worldwide * Development of annual danish industry event project * Press releases and international newsletters * New business, sales management, and project cost analyzes

production manager

skandinavisk film kompagni

2002-1 - 2005-1 · 3 yrs 1 mo

* RESPONSIBILITIES * Overall Production Manager for several tv-programmes. * Negotiation and conclusion of contracts

marketing and business development manager

aig

1993-1 - 2002-1 · 9 yrs 1 mo

* RESPONSIBILITIES AND RESULTS: * Marketing and Business Development Management * Development of IT-Project * Development of Travel Insurance and Health Insurance * Coaching external sales team * Brand development * Event development

art director and concept development and marketing

mullenlowe lintas group

1986-1 - 1993-1 · 7 yrs 1 mo

Art Director and Concept Development

external lecturer

niels brock

2017-8 - Present · 9 yrs 2 mos

Teaching in branding, partnerships, advertising & communication regarding the launch of cinema movies.

creative manager and marketing

united international pictures

2014-1 - Present · 12 yrs 9 mos

* Launch and marketing of 35 Sony Pictures, Universal Pictures and local movies. * Media Planning * Marketing Strategy * Development of Partnerships * Influencer network * Content Marketing * Digital campaigns