Inés Rodríguez

Marketing & eCommerce Director at Memory Foam, leading the brand's full marketing strategy and reporting directly to the CEO. I oversee brand positioning, content strategy, performance marketing, and commercial execution across all channels — digital and physical. I manage our presence in major marketplaces (Amazon, Mercado Libre, Liverpool, Walmart) while also handling our physical retail relationships, including negotiations with Liverpool and Palacio de Hierro: commercial terms, exclusive product lines, sales force training, and in-store display supervision. Responsibilities include: Full-funnel campaign strategy and execution across Meta, Google, TikTok, and marketplaces Annual product innovation roadmap, aligned with consumer trends and business objectives Retail and trade marketing: negotiations, activations, exclusive lines, and in-store execution Team building and leadership: scaled and currently manage the marketing and eCommerce team Cross-functional coordination with creative agencies, media partners, and external collaborators

Senior Manager of Digital & Communications at Quinio, one of LATAM's leading brand aggregators, overseeing marketing strategy and communication for a diverse portfolio of D2C and B2B consumer brands across multiple categories. Led end-to-end planning, execution, and optimization of each brand's digital presence, integrating content strategy, eCommerce, paid media, and brand storytelling. Managed social media, influencer partnerships, and marketplace optimization across Google, Meta, Amazon, and Mercado Libre. Oversaw photo and video content production for organic and paid channels, and led digital ecosystem integrations for new brands entering the portfolio — including tracking setup, cross-channel strategy, and creative configuration. The portfolio spanned consumer brands across food, lifestyle, home, and wellness categories, requiring the ability to manage multiple brand identities and business objectives simultaneously.

Co-founder and Digital Marketing Director at In House Media, a digital marketing agency I founded and led for over five years. Built the agency from scratch, defining its positioning, service offering, and operational model. Responsible for business development, client strategy, creative direction, performance marketing, and account management simultaneously — the full scope of running a growing agency. Managed an average of 15 active accounts per month across consumer categories including restaurants, cafés, catering, food brands, fashion, jewelry, art, health, and interior design. Each account required a tailored strategy built from a deep understanding of the brand, its audience, and its commercial objectives. Developed and executed full-funnel digital strategies across Google, Meta, Email, and Web — from brand diagnostics and creative briefing through to campaign optimization and performance reporting. Maintained a strong focus on client service and long-term partnerships, with a hands-on approach to understanding each business and translating that into high-impact marketing. Led and developed a multidisciplinary team covering strategy, creative, and media — fostering a culture of accountability, creativity, and results.