Ines K. Cha

The Content & App Partner Engagement (CAPE) team manages the global portfolio of third party (3P) app and game developers worldwide that distribute content on Amazon branded and 3P devices with screens (Fire TV, Fire Tablets, Mobile Devices via Amazon Appstore) and my key responsibilities include: - Lead and develop high performing partnerships team, marketing team and operations team that oversee/support a portfolio of key partners and develop/negotiate/strengthen partnerships - Work closely with engineering/product teams to identify, evaluate and launch new features within the JP marketplace in the way that is locally-tailored to meet Japan’s specific needs - Drive innovation, maintain high bars on everything the company does as a leader and deliver the best-in-class content and experiences to our partners across multiple Amazon devices through 3rd party partnerships and developer support.

- Develop/execute country strategies to grow the healthy and robust creator ecosystem by overseeing and aligning four key verticals (Top creators, Gaming, Pubic Figures, Talent agencies) - Develop/execute country strategies to strengthen TV partnerships and accelerate the growth of TV content on YouTube - Develop and maintain strong direct relationships with key partners in above verticals through joint business plans, tentpole projects, strategic deals and product launches - Lead a strong team of experts working on various key verticals to execute against our mandates and tailor go-to-market strategies that are tailored made for Japan - Work closely with xfn teams and product team to design and launch products tailored for Japan

- Develop/execute country strategies to grow the healthy and robust creator ecosystem by overseeing and aligning four key verticals (Top creators, Gaming, Pubic Figures, Talent agencies) - Develop and maintain strong direct relationships with key partners in above verticals through joint business plans, tentpole projects, strategic deals and product launches - Lead a strong team of experts working on various key verticals to execute against our mandates and tailor go-to-market strategies that are tailored made for Japan - Work closely with xfn teams and product team to design and launch products tailored for Japan

- Develop/execute regional strategies to grow the healthy and robust creator ecosystem by overseeing and aligning four key verticals (Top creators, Gaming, Pubic Figures, Talent agencies) - Develop and maintain strong direct relationships with key partners in above verticals through joint business plans, tentpole projects, strategic deals and product launches - Directly manage a regional team working on various key verticals as well as dotted-lines across the region to execute against our mandates and tailor go-to-market strategies per market - Work closely with xfn teams and product team to design and launch products tailored for APAC

- Develop and execute regional strategies to grow the gaming content in APAC. - Develop and maintain strong direct relationships with top game publishers/developers as well as top YouTube creators. - Provide direct ongoing support to partners and liaise internally with other teams to secure specialized support as needed. - Produce analyses and recommendations to optimize performance as part of regular review cycle with managed partners. - Communicate key partner metrics and develop account plans for presentation to YouTube management. - Develop, plan and implement projects and initiatives to enhance overall gaming creator experience and results.

- Lead coordination of regional training programs including communications to participants and instructors, coaching subject matter experts in facilitating live sessions, and contributing to a maintenance strategy for existing and new modules as well as leading one of our major global projects such as liaisons with film schools, franchise of training materials or development of a scalable eLearning platform. - Conduct parts of the training program via instructor-led programs or as part of a scalable e-delivery platform as well as train the trainer programs and define an evaluation and development plan for adjunct training faculty. - Scale the program through formal and informal localization efforts and measure impact through reporting on certification and self-serve program results; employ innovative instructional design techniques for both ILT and blended web-based training approaches. - Continue to drive the next level of the program by conducting job-task analysis across various parts of the YouTube business organization to help define the key skills, behaviors and knowledge required for scalable success on YouTube. - Develop learning objectives based on interviews and facilitated sessions with key stakeholders from across YouTube and selected partner organizations.

- Develop/execute proactive acquisition strategies for Korea across all verticals both high-touch and at scale as well as provide management support for the top-tier partners to grow the market

- Prepare/administer sales agreements consistent with global standards and lead contract readiness through a tight collaboration with sales, legal and finance teams

A world-class video game company and a full subsidiary of Sony, widely known for its worldwide hit game console 'PlayStation' Business planner (International Relations& Business planning) - Oversaw licensing in/out of IP with high potential from/to third parties and x-regional offices internally as well as developed launch plans through xfn collaborations

A leading publisher of video games, game-informative magazines and other entertainment-related books and also a most-credited marketing data provider on Japan's interactive entertainment industry Manager (International licensing and sales) - Oversee international licensing for key content from/to the world-class gaming and book publishers as well as own marketing plans and budgeting

TCAST (Formerly known as e-channel), Seoul Korea 2003 - 2005 A leading cable TV company currently operating 8 different channels in Korea, including FOX channel, FOXlife and Cine-cube. Acquisition Manager (TV Show Purchasing) - Managed purchasing TV shows from overseas distributors all over the world, including Warner Bros., Fox TV, Sony Pictures Entertainment, BBC and National Geography and owned marketing/PR planning for the purchased shows