Ashish Mishra

AVP - Brand Marketing and Social @ Mirae Asset Capital Markets (I) Pvt Ltd

About

I’m a marketing professional with over 12 years of experience across Banking, NBFCs, Payments, Stock Broking and digital-first environments. My work has focused on simplifying financial products, building trust with customers, and aligning creativity with business outcomes. I’ve managed brand, product marketing, digital initiatives, campaigns, and GTMs — not as isolated activities, but as interconnected levers that move the business forward. I’ve had the chance to build brand foundations at m.Stock and Poonawalla Fincorp, scale ongoing systems at ICICI Bank and NPCI, and shape my fundamentals during my early years in agencies. Some outcomes I’m grateful to have contributed to (in collaboration with teams and leaders who trusted the vision): • 445% growth in YouTube and 225% growth in social presence, driven by consistent content and listening to the audience • ₹100 Cr+ business impact from an online CA & Doctor campaign in a niche lending category • PayLater launch support on iMobile — experience in digital lending adoption from the ground • Playbooks and internal systems used across 80+ branches to improve messaging consistency • Co-creating India’s first Virtual Property Expo with 30+ developers My early years at Mantra Media & Blue Dot Transform shaped how I work today: they taught me the basics of digital marketing, the value of relationships, how to handle pressure, why clarity matters more than jargon, and how to remain resourceful when resources are limited. Those experiences are why I value: ownership → clarity → long-term thinking → measurable progress. How I approach marketing, Not as campaigns, but as a chain of decisions: research → insight → message → distribution → feedback → iteration. I see marketing as: • problem-solving with empathy • storytelling that earns trust • consistency over loudness • curiosity over certainty • accountability over credit I’m still learning every day — about customer behaviour, creative discipline, collaboration, and communicating with clarity. I enjoy working with teams that care about the craft, question assumptions, and build with purpose. If you’re working on something meaningful in BFSI/Fintech, or building a brand that wants to do things differently — I’d be happy to connect, learn, and explore where I can contribute with both thinking and execution.

Country

City

India

Industry

Financial Services

Skill

Artificial Intelligence (AI), Team Management, Business Strategy, Accounting, Banking, Teamwork, Microsoft Office, Negotiation, Market Research, Project Management, Human Resources, Microsoft Excel, Marketing Strategy, Marketing, Strategy, Business Development, Management, Business Analysis, MIS, Communication

Experience

AVP - Brand Marketing and Social

Mirae Asset Capital Markets (I) Pvt Ltd

2023-11 - Present · 2 yrs 10 mos

India

Senior Marketing Manager

Poonawalla Fincorp

2021-9 - 2023-11 · 2 yrs 3 mos

Pune, Maharashtra, India

Brand, Communication and Digital

National Payments Corporation Of India (NPCI)

2021-3 - 2021-8 · 6 mos

Mumbai, Maharashtra, India

Marketing Manager

ICICI Bank

2019-12 - 2021-3 · 1 yr 4 mos

Mumbai Area, India

Heading Marketing and Communication for Local Alliances Pan India

Deputy Brand Manager

ICICI Bank

2019-6 - 2021-3 · 1 yr 10 mos

Mumbai, Maharashtra, India

Self Employed Segment (SES) and Current Account

Marketing Manager

ICICI Bank

2017-10 - 2021-3 · 3 yrs 6 mos

Mumbai, Maharashtra, India

Responsible for marketing and promotions of Privilege Banking segment, Forex and Digital Channels (iMobile, PayLater and Pockets e-wallet app)

Manager

Mantra Media Pvt. Ltd.

2015-1 - 2017-10 · 2 yrs 10 mos

Pune Area, India

Managed clients like CII – Delhi for their two initiatives, i.e. Innovation & Industrial Awards, Nutricharge – Health supplement product, CREDAI for its Pune chapter, Sakal – no. one publication house in Pune & across Maharashtra, ADYPU & DYPDC, Amit Enterprises Housing Ltd to name a few. • Responsible for Business Development, Online Marketing for CREDAI-Pune Metro on a monthly basis to generate revenue on B2B space. • Responsible for handling Social Media accounts, Google Analytics, Market Research, Competitor Analysis, Consulting etc. for our reputed clients. • I have learned various executive skills like: • Digital Marketing | Social Media • Business Development • Product Knowledge | B2B Sales | Presentation skills | Sales Pitch • Account Handling and Client servicing • Delivery of the Project | Consulting | Business Intelligence & Analytics | Vendor Management • Marketing Strategies | Branding | Events & Promotions • Leadership Skills | Team Handling

Manager

Blue Dot Transform Consulting

2013-9 - 2014-12 · 1 yr 4 mos

Pune

• Marketing and Promotions. • Market Research. • Handled the team of Interns. • Social Media Promotions. • Website audit and implementing the required changes. • Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes. • Managed project deadlines and monitored milestones through completion stage. • Creation of promotion material i.e. posters, information brochure, pamphlets & banners.

Marketing Management Trainee

AAKRITI GROUP

2013-5 - 2013-7 · 3 mos

Bhopal Area, India

As a Marketing Trainee in AG8 Ventures Ltd. I did various work with Marketing Department list as below: 1. Branding work for AG8 Ventures Ltd. 2. Website Upgradtion and content writing for website. 3. Organized Events. 4. Sending brief to the creative agency. 5. Report writing. 6. Prepared Minutes of Meetings. 7. Inventory Report. 8. Prepared the Strategy and report for the Aakriti Nature Cure Centre (ANCC) another vertical of AG8 Ventures Ltd. which helps them for the future.

Media Manager

Youth Wings United

2011-1 - 2011-4 · 4 mos

Bhopal Area, India

1. Coordinate with Journalists/Media personnels to give the details of our event that we organise and send email and letters to them to cover the event. 2. Organized various events like save water campaign,rally against corruption, feeders the feed project. 3. Was appreciated by the Collector of Bhopal for the "Save Water Campaign"

Education

SCMLD

Marketing & Leadership

2012 - 2013 · 1 yr

SCMLD is a true learning experience, the curriculum we follow is what corporates follow, where we get exposure to all cultural and organizational domain building our leadership attitude towards work. Responsibilities given for 4 states for the coordination, admission related activities and visited more than 23 cities for promotions and seminar related activities.During the admission process I was able to apply all management concepts can be practically implemented, from selecting locations to carry on process and selecting a target group which can fit into institute, interacting with people and market them our institute. For conducting, managing and handling the whole process was awarded with "Best Outstanding Field Coverage for Admission Process in SCMLD".