Imane Erriade

• Managed CRM strategy and operations across Push Notifications, InApp Messaging, and Email Marketing (BAU, Journeys, and Triggers), driving user engagement, retention, and monetisation across all lifecycle stages. • Conducted in-app user testing, focus groups, and feedback analysis to extract actionable insights that directly informed product development, marketing strategies, and overall UX enhancements. • Led the content ideation strategy and execution for financial education videos, app UI and website copy, ensuring consistency with brand voice and alignment with user engagement and educational goals.

• Managed the end-to-end strategy and execution of BAU and automated CRM communications across all channels by establishing CRM calendars, ensuring consistency, scalability, and cross-functional alignment. • Designed and launched strategic loyalty programs aimed at increasing OPU, improving customer lifetime value, enhancing retention, and optimising promotional efficiency. • Leveraged data-driven insights to create advanced customer sub-segments, enabling the delivery of highly personalised, relevant, and impactful messaging that enhanced engagement and conversion rates.

• Developed a multi-channel CRM Loyalty Programme to reward & recognise loyal customers through E-mail, In-Product-Messaging & Push Notifications. • Planned, executed & tested the send of global monthly Newsletters & IPM Sliders for a base of +17M users. • Audited and improved existing trigger flows by revamping designs and introducing new communication touchpoints. • Created and launched from scratch a new multi-layered Onboarding Journey aimed at increasing the software's activation rate, multi-device usage as well as overall engagement.

• Worked on CRM activations (newsletters & triggers) for the Hofmann brand in the Spanish, Portuguese and French markets. • Managed the full in-house execution of newsletters for all ROE/W markets (13 in total). • Worked on UK/FR/IE CRM mobile activations (Push, BAU, Triggers) alongside the App team.

• Managed tactical and triggered CRM activations for my main client L'Oréal UKI. • Covered a creative marketing & CRM technical role. Used Adobe Campaign as main ESP.

• Calling and chairing meetings making sure everything is covered • Research and allocation of Marketing related guest speakers • Delegating tasks (web administration, social media, events, treasury, photography) • Understanding the broader picture keeping the aims of the society in mind at all times • Being a spokesperson/figurehead and represent the society whenever I can • Maintaining committee enthusiasm – if I am not passionate, no-one else will be!

• Mainly working on the SC Johnson International Account • Shopper marketing; approval of marketing and design print material created by EG+ according to global toolkits • Cross-country activations; started and finalised an international project • Liaising with clients and account operators • Contributing on different UK and international projects for brands such as Warner Bros, SONY, Ferrero Rocher and Birra Moretti

The candidate has been selected as the new Web Admin for the 2016/17 academic year. • WordPress blogging • Writing marketing e-mails • Members data management • Promoting the society at events • Minutes typing during committee meetings

Sale of personalized airline, bus, train tickets and packaged tours by utilizing specific softwares. Immediate response to any kind of customers' requests via telephone and via e-mails. Archive organization. Catalog management. Speaking to foreign customers mainly in English.

• Financial Aspects of Marketing • Personal and Professional Development • Consumer Insight and Research • Strategic Decisions for Marketers • Direct, Digital and Interactive Marketing