Ilan Melchior

Marketing Manager @ NoviSign Digital Signage

About

I'm a native Danish and English speaker with 10 years experience in marketing, content writing, business development and sales. I am proficient in Excel and AI tools, numerically literate, and love analyzing and finding trends in data. I have broad knowledge of anything relating to digital marketing.

Country

City

Israel

Industry

Computer Software

Skill

Content Creation, Business-to-Business (B2B), Marketing Strategy, Influencer Marketing, Business Development, Online Marketing, Digital Marketing, Sales, Customer Retention, Account Management, Communication, Search Engine Optimization (SEO), Project Management, Data Analysis, Local Marketing, Data-driven Decision Making, Analytical Skills, Marketing, Fluent in Danish, English and Hebrew (speaking), Fluent in Swedish and Norwegian (speaking)

Experience

Marketing Manager

NoviSign Digital Signage

2024-8 - Present · 2 yrs 2 mos

Kfar Saba, Center District, Israel

I drive growth by developing and implementing multi-channel marketing strategies to enhance brand visibility and reach. I plan and execute targeted online marketing campaigns across email, PPC, and social media platforms. Additionally, I lead public relations efforts to build and maintain a positive brand image and track key performance indicators (KPIs) to measure and optimize the effectiveness of marketing activities.

Marketing Manager

MyHeritage

2017-8 - 2024-1 · 6 yrs 6 mos

Or Yehuda Area, Israel

Responsible for overseeing all aspects of local marketing efforts, including monitoring country-specific metrics, optimizing SEM initiatives, localizing website content, managing blog and social media channels, social advertising campaigns, driving SEO initiatives and executing revenue-generating email campaigns. Additionally, lead PR initiatives, including TV brand integrations and securing placements in top-tier online and print media articles, with great success

Business Development and Sales Manager

One Hour Translation

2015-11 - 2017-3 · 1 yr 5 mos

Be'er Sheva, Israel

• Responsible for developing and maintaining new and existing accounts, and maximizing the opportunities and revenue from the sales process • Responsible for ensuring that the business meets both its short and long term business objectives

Sales Manager

Trade24

2014-9 - 2015-11 · 1 yr 3 mos

• Sold financial platforms and services to international clients • Acted as an account manager for Scandinavian clients

Account Manager

VIP Affiliates

2013-11 - 2014-8 · 10 mos

Tel Aviv

• Recruited and managed affiliates • Managed social media, created content for the company blog and was responsible for search engine marketing (SEO and SEM)

Elementary School Teacher

Caroline School

2008-8 - 2009-7 · 1 yr

Copenhagen Area, Denmark

Taught elementary school students in English, Math, Danish and Hebrew. In addition, ran the afternoon club, helped students with homework, planned activities, administered budget.

Chairman

Bnei Akiva

2004-3 - 2008-3 · 4 yrs 1 mo

Copenhagen Area, Denmark

Chairman of Jewish youth movement, Bnei Akiva. Planned activities and trips for adolescents in Denmark, co-operated and planned activities with other Bnei Akiva branches and camps around Europe.

Education

Ben-Gurion University of the Negev

MBA Finance

2015 - 2018 · 3 yrs

Bar-Ilan University

Economics, Sociology and Political Science

2010 - 2013 · 3 yrs

Graduated from Bar-Ilan University in August 2013 with a BA in Interdisciplinary Social Sciences - Economics, Sociology and Political Science. Passed preparation course (Math and Physics) for Technion - Israel Institute of Technology - in 2009.