Ian Hoyt

Tell your brand's truth. Stay in demand during every season. • Full-Service Campaign Development & Video Production Industries of focus: • Travel, Tourism, and Marketplace (RVshare, ToursByLocals, etc...) • Home Services (New Heights Roofing, Knock Knock Heating & Cooling, Casita, etc...) • Aviation & Aerospace

Helping thousands of aircraft owners make smarter decisions with industry-defining aircraft valuations backed by machine learning.

Helped build one of the fastest-growing aircraft marketplaces. Y1 | • 8x Monthly Pageview Growth • 12x Monthly Account Creations Growth • 1.87x Improvement in Account Creation CVR Notable Feature Releases | • PlanePrice • Registration & Accident History • Price Change & History • TBO Gauge • Featured Listings • Real Estate Listings Notable Marketing Campaigns | • Programmatic SEO; 370K Aircraft Registration Pages • Programmatic SEO; 4K+ Make & Model Pages

Led team responsible for lifecycle, retention (CLTV), and cross-channel special project initiatives. • Implemented ongoing retention cohorts and segmentation testing • Managed and built lifecycle data analysis and reporting • Managed agency, consultants, and data vendor relationships • Member of the rebrand team from kickoff through campaign integration. • Led our field marketing efforts, activating over 15 large-scale events and music festivals in our busy seasons. • Led Email and SMS teams.

RVshare is the world's first and largest peer-to-peer RV rental marketplace, serving more than 200,000+ RV owners across the US. With millions of travelers and a broad inventory ranging from travel trailers to luxury motorhomes, RVshare has the perfect RV for your vacation, temporary lodging needs, or tailgate.

Adventure is better together. Invite-only sustainable small group trips for curious travelers. See for yourself, not by yourself. Group Retreats Offered: 🏔 Iceland (7 days / 6 nights) 🍷 Portugal Wine Adventure (7 days / 6 nights) 🏖 Bulgaria Coastal Adventure (10 days / 9 nights)

Was responsible for overseeing marketing initiatives and ensuring our team was empowered to deploy against our omnichannel digital approach with both demand generation and paid acquisition channels. Key projects included: • Led over 200%, 7-figure YoY growth of our D2C segments • Deployed $1m+ budget across SMM, SEO, SEM, Video, Owned, and Traditional channels. • Developed & maintained marketing budget projections and channel diversification • Managed Amazon sales and marketing channels • Shark Tank Update promotion • Good Morning America Deals & Steals segments • Implementation of influencer and affiliate programs • Led branding, packaging, and marketing of the launch of our new product line the Grypmat Plus.

Led domestic and international business development efforts focused in the aviation and aerospace industries. Worked closely with the world's most impactful airlines and corporate maintenance programs to help increase technician productivity and efficiency, decrease FOD, and prevent incidents in the hangar by utilizing the Grypmat process.

My core responsibilities included copywriting, video production, and brand strategy. Through these responsibilities, I ensured that every word that was written, every video that was taken, and every thought that was given, evoked certain emotion for our client's consumers. Clients included: • Ohio State University Wexner Medical Center • National Adoption Day • Drug Free Action Alliance • Nationwide Children's Hospital • Brassica • MWUX

I met with non-profit organizations and socially conscious businesses to foster positive working relationships in storytelling. Helping them to grow their exposure and impact for their cause, movement, or brand.

I built a lifestyle clothing brand around the general aviation (GA) community. I oversaw the daily operations, corresponded with distribution channels, managed inventory, strategized branding and advertising for the company.