Ian Bates
Owner @ REEL - Sustainable Ambient Media
About
Bates is a UK-based innovator with over 25 years in fibre-based packaging, driving ‘eco-friendly’ revolutions from startups to global campaigns. He has founded multiple ventures, patented inventions like PortaBottle® and PortaDrink®, and led teams at companies now part of DS Smith Packaging and Smurfit WestRock, focusing on waste reduction, plastic alternatives, and supply chain optimisation.Thought Leadership As a speaker, author of the just-published “Mind Waves” (available from Amazon), and host of “The Y-Factor” podcast, Bates helps educate and inspire on regenerative and leadership challenges. He also collaborates with industry bodies like Two Sides to help combat greenwashing and promote evidence-based practices.Entrepreneurial Visionary From sales roles at Metsä Group (1986–1994) to founding BLU8 Consulting, Bates has advised/is advising clients including Two Sides, EMGE, Colombier, NOA, The Sherwood Group, M&S, PRET, Waitrose, and Diageo on market strategies, innovation, and compliance. Start-ups, like PortaBrands, pioneered patented plastic-free packaging solutions for food and hospitality, leading to successful acquisition. He’s also the founder of REEL - website below.Regenerative Design Advocate Majored in chemistry, biology and mathematics he went on to study a degree in Marketing, Bates blends technical expertise (e.g., moulded fibre, cartonboard) with creative passions like writing, licensed drone piloting, skiing, and sketching.www.about.me/ianhbateswww.reel-live.com@reel0live
United Kingdom
Great Waldingfield
Packaging & Containers
Leadership, Customer Experience, Team Leadership, Project Management, Manufacturing, Packaging, Marketing Strategy, New Business Development, Product Development, Retail, B2B, Supply Chain, Management, Marketing, Key Account Management, Account Management, Negotiation, Event Management, Integrated Marketing, FMCG
Experience

Marketing & Partnership Director
Daventry, England, United Kingdom
Two Sides is a global, not-for-profit organisation with more than 600 members, which promotes the attractiveness and sustainability of paper, paper packaging and tissue products. Our campaigns reassure brands and consumers that paper is a natural and regenerative product, made from sustainable and renewable materials which are widely recycled. Two Sides provides tools, resources, and information, which you can use to promote the positive, sustainable attributes of your organisation's products. Everything is personalised and adaptable for your own communications. www.twosides.info www.lovepaper.org

Co founder
Lesspack
Chelmsford, England, United Kingdom
Lesspack rethink clients’ packaging using a regenerative, holistic approach reducing commercial, environmental and social impacts. lesspack.com

Co-Founder
REELbrands
Chelmsford, United Kingdom
Helping turn your ideas into reality.

Client Services Director
The Less Packaging Company Limited
Bishop's Stortford
Now called 'More from Less'' is a packaging optimisation consultancy with offices in Bishops Stortford, Hong Kong, Chicago and Delhi. Founded in 2010 this rapidly growing business helps retail groups and brand owners reduce packaging waste and increase value through better packaging design. It's unbiased positioning and ability to measure and analyse packaging commercially and environmentally provide it with a competitive advantage.

Co-Founder
PortaBrands Ltd
Maldon
PortaBrands bring new packaging innovations to market. Operating within the food service, event and retail sectors. Since 2005 the business has brought many new market-changing packaging designs. Award-winning products include PortaBottle® , PortaDrink® and PortaSnack®, which can be seen in use at many venues across the UK and parts of Europe.

Sales & Marketing Director
Corby
CRP was acquired by Smurfit Kappa Packaging in 2013. It has roots in supplying reel-fed flexographic print to the corrugated packaging industry. It later diversified into box, carton and display design and manufacture from its three modern factories in Corby. I played a major role in CRP’s expansion of two of its businesses, whilst implementing an ongoing restructuring and rebranding of the Group. The business turned over under £10 million when I joined and by the time I left it was more profitable and turned over nearly £15 million.

Sales & Marketing Director
AssiDoman Packaging
Warrington
AssiDomän was a Swedish owned plc with sales in forestry, paper and packaging products. Joining AssiDomän as their youngest UK director, I was responsible for £16 million of decorative corrugated carton sales and for marketing, graphic, structural design, technical and product development.
Ian Bates's Contact Information
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