Hilario Mata

Co-Owner

About

24 year-old Business owner looking to impact the landscape of events, cafes, and hospitality in Sacramento, CA. Co-founder of Sun House Cafe in Sacramento, CA. Officially opened July of 2025 specializing in specialty matcha, teas, and coffee. Co-founder and owner of SacTown’s Finest Market. Initially started in February of 2022 and grown to over to 60,000 Instagram followers. Purpose of these events are to showcase Northern California’s best small businesses in food, clothing, handcrafts and more. Over 500,000 attendees since 2022, over $6 million raised for local businesses, and 1+ million monthly social media impressions. Former Media and Marketing for Cal Expo & Cal State Fair running all social media platforms, mobile apps, newsletters, and more as well as communicating with VIP visitors for Cal Expo. Experienced Journalist with a demonstrated history of working with high-profiled influencers in Sacramento. Skilled in Editing, Journalism, Blogging, Social Media, and Story. Strong media and communication while attending Sacramento City College.

Country

United States

City

Sacramento

Industry

Events Services

Skill

Adobe Photoshop, Large Scale Events, Communication, Marketing Strategy, Digital Marketing, Event Marketing Strategy, Social Media Marketing, Marketing, Computer Literacy, Expenses, Event Production, Problem Solving, Event Marketing, Event Management, Event Planning, Public Relations, Media Communications, Digital Media, Editing, Story

Experience

Co-Owner

Sun House Cafe

2025-6 - Present · 1 yr 4 mos

Sacramento, California, United States

- Owning and operating a new local cafe featuring coffee, matcha, and specialty teas. - Managing a team of 12 employees while also directing social media content (graphics, photos, videos). - Managing inventory, utilities, and more. Instagram- @sunhousesac

Public Affairs Assistant

California Exposition and State Fair

2022-4 - Present · 4 yrs 6 mos

Sacramento, California, United States

Chief Executive Officer

SacTown’s Finest Market

2022-1 - Present · 4 yrs 9 mos

Flea Markets in the heart of Sacramento with over 100 vendors ranging from handcrafts, food, clothes and more! Showcasing the best of what Northern California has to offer in young small business owners!