Andrew Stevenson

Co-founder @ Tangent

About

Tangent is a studio of strategists, designers and copywriters who specialise in branding. We're trusted by a range of organisations across society to deliver effective creative work that brings people together, changes perceptions and inspires action. We believe the best design is universal – capable of reaching wide, varied audiences and always open to everyone. We’re interested in the spaces where design exists to educate, inform and change perceptions. Our work is always based on effective strategy, but we highly value the unexpected twists and turns of the creative process. We have deliberately built a team of diverse individuals who share a wider interest in the world. This dynamic keeps our focus broad and allow us to view projects through multiple lenses, triggering discussion and debate in the pursuit of the strongest idea. We specialise in: ----------- Brand strategy: Research, brand positioning, brand architecture, name generation, tone of voice. Visual identity: Art direction, logos, identity systems, custom typefaces, brand guidelines. Brand activation: Campaigns, print, packaging, digital, outdoor, experiential, illustration, motion, photography, film, wayfinding. ----------- We’ve won over 30 national and international awards for our work and seek to partner with clients who value design and understand the impact of bold, creative thinking.

Country

United Kingdom

City

Glasgow

Industry

Graphic Design

Skill

Graphic Design, Corporate Branding, Brand Developement, Brand Awareness, Web Design, Logo Design, Photography, Illustration, Posters, Art Direction, Typography, Motion Graphics, Graphics, Corporate Identity, Brand Development, Art, Event Management, Social Media, Parenthood

Experience

Co-founder

Tangent

2005-10 - Present · 21 yrs

Glasgow, United Kingdom

Tangent is a studio of strategists, designers and copywriters who specialise in branding. We're trusted by a range of organisations across society to deliver effective creative work that brings people together, changes perceptions and inspires action. Clients & projects include: - Expo 2020 Dubai - Edinburgh International Book Festival - The Turner Prize - Edinburgh Art Festival - World Writers' Conference - Invictus Games - Formula E - Homeless World Cup - UCI Cycling World Championships - Commonwealth Games - World Gymnastics Championships - European Championships - European Indoor Athletics Championships - UCI Track Cycling World Cup - UEFA Cup Final - University of Dundee - Heriot Watt University - University of Glasgow - Ulster University - Royal Conservatoire of Scotland - Glasgow School of Art - Duncan of Jordanstone College of Art and Design - Glasgow Kelvin College - Glasgow Caledonian University - University of Highlands and Islands - Eden Mill St Andrews - Levy UK&I - Diageo - Makar Gin - Cafe Gandolfi - Peter Howson - Alasdair Gray - Frank McFadden - Jim Lambie - Sarah Lucas - Dewar Arts Awards - Tramway - Kelvin Hall - SSE Hydro Arena - SEC: Scottish Event Campus - The Lighthouse - Platform - People Make Glasgow - Sustainable Glasgow - National Trust for Scotland - Common Weal - Welsh Government - British Council - Future City / Open Glasgow - Scottish Human Rights Commission - UK Government - Construction Scotland Innovation Centre - TRIA Australia - Sports Marketing & Management - BS&P Consulting - By the Min Sport - Look Up New York

Co-founder

LOOK™ Branding & Application

2015-9 - Present · 11 yrs 1 mo

Glasgow, United Kingdom

LOOK™ Branding & Application is a partnership between Tangent and EVM, following our marked success in delivering the 'Look Programme' at the Glasgow 2014 XX Commonwealth Games. We are focussed on branding and applying 'Look Programmes' to major events – dressing venues, cities and public spaces. In 2015, LOOK™ won the bid to design and deliver the 'Look Programme and Event Branding' for the Glasgow 2015 World Gymnastics Championships. The LOOK™ team worked closely with the Organising Committee to deliver an innovative and globally acclaimed Championships at the iconic SSE Hydro Arena. The event was hailed by the International Gymnastics Federation (FIG): "For the International Gymnastics Federation the 2015 Artistic Gymnastics World Championships in Glasgow have set a new benchmark for organisers of future Artistic Gymnastics competitions." Professor Bruno Grandi, President of the FIG added: "By presenting them this way, the gymnasts became actors in a grand production. It was even better than the Olympic Games, and for this we owe a lot to the Glasgow 2015 Organising Committee. With these World Championships, we have become even more professional in our way of doing things." We have successfully delivered branding and application for many other sporting and cultural events including Turner Prize, Edinburgh International Book Festival, Samoa Youth Games, International Cricket Friendship Cup, Edinburgh Art Festival and the UEFA Cup Final. With viewing audiences of billions, LOOK™ are proud to be associated with delivering these highly successful, world-class events.