Henry Morales Taranto

• Successfully lead TCCC Plant Based Business under the AdeS brand across LATAM. USD$550 MM • Develop and execute a revamp strategy to retake AdeS growth towards market leadership. • Responsible of leading the multiple business model across LATAM including the JV´s future. • Manage the relationship with the Senior leaders of AdeS partners, that includes Femsa, Arca & Andina, by leading the Strategic and Executive committees.

• Steering Committee Leader, simultaneously led the Digital Transformation Agile Team and the Unlock Caribbean Potential Dedicated Team. Focusing on the work that matter the most, delivering agile 10X results and adjusting to priority changes driven by the pandemic. • Led Venezuela´s transformation process driving solid double digits growth in compliance with the US Sanctions. 2020´s growth +30% vs PY. • Responsible of the financial and operation health under 3 defined guiding principles. • Define business planning strategies for Business continuity under a complex environment. • Redefined Venezuela´s OBPPC migrating towards returnable for business sustainability, driving RGB mix from 8% to 51%. • Established a new financial model for a sustainable operation. • Led the KO´s operation closure in compliance and with no media repercussion. • Inspire, lead and motivate the Venezuela team, helping to remove barriers and creating a positive, flexible and agile operation. • Transformed Venezuela´s historic business model towards a returnable packages business. • Develop a strong collaborative partnership with local bottler to protect business continuity. • Execute simple but effective brand strategies that sustain brand love and connection with consumers, customers and key stakeholders. • Protect corporate reputation, reinforcing social responsibility programs and communicate efforts in effective ways to maximize reach.

• Define Modern Retail Strategies for sustainable growth in the 32 markets that compose the Latin Center Business Unit. • Accountable of 14% of Total LCBU Volume, almost twice in revenues with a 59% of SOV in SSD’s, with regional accounts including Walmart, Pricesmart, Casino and Cencosud. • Set direction and priorities to a Team of 6 Sr JG12 Managers spread in 5 different countries. • Stablish and lead the Key Accounts Committees in Central America and Colombia to align and set the direction towards our Customers Development Strategy. • Build relationships with Top customers that enable Joint Business Plans and collaborative initiatives to potentiate channel investments.

• Lead the Business development in Hispaniola by assembling a comprehensive 3-year Plan to deliver profitable and sustainable growth. • Responsible for influencing and partnering with Hispaniola, Bahamas, T&C’s and Bermuda bottlers, to deliver short & long-term business growth. (59% of Caribbean Vol, +90MM UCs) • Accountable for leading bottlers relationship to ensure their long-term commitment, constant development of operational capabilities, consistent results and sustainable growth.

•Execution strategies generation for Venezuela market based in Shopper Mkt knowledge. •Constant interactions with local bottler (Femsa) to influence on plan implementation. •Execution follow-up through existing tracking tools (RED/ICE) and action plans generation. •RTM projects development to increase availability levels. •Guarantee execution of Shopper Mkt guidelines along Traditional Trade regarding POP •Sales performance analysis & opportunities mapping by channels, regions, brands & packages. •Assessments & action plans regarding execution, visibility, coolers & availability for BP. Achievements: •3rd party execution partner implementation (Socio Ejecutor) to fulfill the execution gaps left by the sales force. •Design & bottler approval of the new RTM model for the Modern Trade. •Planning and implementation of channel plans for the latest initiatives Coca-Cola Zero, Nevada flavors, Del Valle (Kapo and Fresh) and Nestea.

•Manage Venezuela top 6 Supermarket Chains. •Develop and nurture WIN-WIN relations with our top customers. •Marketing plans execution & product launches in SMKs channel. •Guarantee sales & profitability goals achievement by customer. •Increase Kraft brands visibility by implementing innovative displays and cross exhibits. •Organize and present TOP to TOP business reviews. •In Charge of Wholesalers and Snacks distributors accountable for 53% of Caracas Volume. •Lead a 6 six people sales team. •Approval & negotiation of commercial agreements for top clients. •Improve visibility at the POS while facing new competitors in the powder beverages category. •Displays placement negotiation at main wholesaler squares.

•Design & execute promotional activities (Push & Pull). •Lead an 8 people sales team. •BAT Brands priority sales & displays placement agreements negotiation in main customers. •Work together Brand managers regional new product launches (Viceroy). •Hold leadership mindset to achieve goals under a heavily restrain tobacco market.

•Monthly tracking of Sales Key Performance Indicators. •Reports and recommendations presentations to the Sales & Marketing directors. •Responsible of sales KPI & Budget planning, and presentation during Company Plan. •Support figure to all Regional Managers about performance indicators. •Generation of Key Brands Indicators reports as input for Brand Managers.

•Responsible of Key image clients for BAT Brands priority Merchandising. •Implement promotions, standard & Taylor made exhibits to drive volume. •Involve in the innovative POS materials design and market test process. •Keep vigil about BAT priority brands availability and visibility.

•Keep track of financial indicators (P&L) for the Sales & Marketing Managers. •Monitor sales branches performance regarding Volume, expenditures & investments. •Supervise 2 Control Analyst in charge of promotional activities audits at sales branches. •Sales & Marketing Directions budget management and control.