Henrique Sankievicz

Marketing Manager - UKI @ SimpleStudy

About

Born and raised in Brasília, I’ve always been motivated by curiosity and the desire to explore new opportunities. At 19, I moved to Portugal to study Economics at the University of Porto, which was my first step into an international environment and shaped how I approach both work and life. I hold an MSc in Marketing from the Vienna University of Economics and Business, building on my background in economics with a practical and data-driven approach to marketing. I currently work as a Marketing Manager at SimpleStudy, an Irish edtech that helps secondary school students study through digital learning tools, quizzes, and revision materials. I enjoy working in fast-paced environments and taking ownership of projects from idea to execution. I’m particularly interested in combining creativity with data to drive real growth, and I learn best by testing ideas and improving them through practice. I’m always motivated by continuous learning, meaningful challenges, and the chance to build products and brands that have a positive impact. Having lived in six countries and speaking four languages has given me a strong understanding of different cultures and how people think and make decisions. This perspective helps me adapt easily and better understand different customers and markets.

Country

Austria

City

Vienna

Industry

Marketing & Advertising

Skill

Influencer Marketing, Data Analysis, Brand Ambassadorship, Business Decision Making, Leadership, Organization Skills, Test-Driven Development, Business Model Development, Creative Problem Solving, Strategy, Product Development, Product Marketing, Brand Management, Product Management, Digital Marketing, Analytical Skills, Problem Solving, English, Microsoft Office, Statistics

Experience

Marketing Manager - UKI

SimpleStudy

2025-9 - Present · 1 yr 1 mo

Lisbon, Portugal

•Lead UK and Ireland influencer campaigns end-to-end, including scouting, briefing, publishing, performance tracking, and data analysis •Manage the social media calendar and content across channels, ensuring consistency and engagement •Collaborate cross-functionally with product and sales teams to align campaigns with growth and acquisition goals •Build and run the student ambassador and referral program, including recruitment, incentive design, communication, and retention •Manage teacher email marketing and support school sales by creating tailored outreach and campaign materials •Lead social impact partnerships by collaborating with youth charities and offering free access to the platform for beneficiaries •Drive partner and institutional outreach in Brazil, directly engaging school principals and education leaders to secure school-wide product adoption

Marketing Manager (Late Co-Founder)

Fuse - Dating & Friendship

2024-4 - 2025-6 · 1 yr 3 mos

Vienna, Austria

• Co-founded the startup and played a key role in conceptualizing the product idea, collaborating closely with the product team to build the solution we needed. • Aligned marketing strategies with the product's features and development, ensuring cohesive messaging and a strong connection between the product and the target audience. • Developed the brand message and unique selling proposition (USP) to communicate Fuse’s value effectively. • Created and launched the company's website to reflect the product's concept

Sales And Marketing Specialist

AIESEC

2022-8 - 2022-12 · 5 mos

Brasília, Federal District, Brazil

• Engaged and nurtured leads, effectively communicating product features and benefits to drive conversion purchasing rates. • Managed lead data using PODIO, improving communication with potential clients and optimizing sales tracking. • Increased the number of products sold by 15%, enhancing sales performance through strategic follow-ups and personalized client engagement.

Marketing Associate

Alizteam

2022-6 - 2022-8 · 3 mos

Istambul, Turquia

• Conducted market research on consumer demand dynamics in Turkey's tourism industry, providing insights for strategic decision-making. • Managed social media platforms, implementing content strategies that directly contributed to increased product sales. • Increased the number of excursions offered by 25%, resulting in a higher number of clients and driving a 40% growth in revenue through targeted promotions and optimized offerings.

Content Creator

Meta Facebook

2014-12 - 2017-7 · 2 yrs 8 mos

Brasília, Federal District, Brazil

• Founded and managed the "Champions da Zuera" page, growing it to over 200k followers. • Contributed to the growth of "Futebol da Depressão" (+1M followers) and "Futirinhas" (+1M followers) by creating engaging football-related content. • Developed content strategies across multiple platforms, reaching over 1 million impressions per week and significantly increasing audience interaction and brand visibility.