Helen Christine Eunice Sutana

- Initiated collaborations with emerging exclusive brands to promote a newly launched product. With a limited budget and a niche market, achieving over 600 new users through trial kits which significantly boosted product awareness within a month (Megrhythm). - Revitalized a low-segment detergent brand’s digital existence through digital ads with 1M+ impressions and a successful Instagram dance challenge with 200+ participants (#Jogetjaz1menit). - Enhanced the brand's traditional market presence across Indonesia by offering product bundles with an engaging gimmick to illustrate the new formula and drive sales growth.

- Remodeled and elevated Kao's online store presence on three distinct e-commerce platforms. - Created and implemented sales boosting activities strategy for two product categories on different e-commerce. platforms, resulting in a twofold increase in sales figures (Biore and Attack). - Conducted comprehensive competitor analysis to extract strategic insights, concurrently developing monthly sales and promotion forecasts for the e-commerce market.

- Assisted Manager in managing OVO Big Campaign (PayDay, Special Channel) to achieve new user acquisition and retention by 5%. - Initiated a smaller OVO campaign (Indonesia Independence Day) to support the larger campaign and actively participate in national holiday events. - Created competitor campaign analysis reports to support managerial decision-making.