Max Hedayat

Max Hedayat

Commercial Director @ HI-ND Sweden AB

About

A commercially driven executive with 20+ years of leadership across AV, LED, LCD, MicroLED, AI, Semiconductor, and Digital Signage industries. Known for scaling high-performance organizations across EMEA and Asia, with deep expertise in go-to-market strategy, P&L leadership, and operational transformation. ________________________________________ Core Focus Areas • Commercial Growth – Proven success in launching new markets, opening subsidiaries, and accelerating revenue via strategic partnerships and GTM execution. • Business Structuring – Skilled in business unit setup, M&A, financial oversight, and international expansion. • Stakeholder Engagement – Trusted interface for C-suite, boards, VCs, and strategic investors across complex, high-stakes environments. ________________________________________ Deeply rooted in AV display technology, spanning traditional LCD through advanced LED, Chip-on-Board (COB), and MicroLED innovation. ________________________________________ Passionate about disruptive innovations, AI-driven transformation, and the evolving future of Retail Tech and PropTech. Focused on execution, growth, and long-term impact.

Country

Germany

City

Frankfurt

Industry

Computer Software

Skill

Director level, Cross-Cultural Communication Skills, High Fashion, ProAV, dvLED, LED Displays, MicroLED, Strategic Alliances, Sports, Defense, Automotive, Team Leadership, Cross-cultural Teams, Team Building, Business Model Innovation, Innovation Management, Business Strategy, Strategy, Management, Product Management

Experience

HI-ND Sweden AB

Commercial Director

HI-ND Sweden AB

LinkedIn
2025-8 - Present · 1 yr 2 mos

Frankfurt am Main, Hesse, Germany

Virsefy

Managing Partner -/- Advisory Board

Virsefy

LinkedIn
2022-1 - 2026-6 · 4 yrs 6 mos

Frankfurt

Reachium

Partner – Strategy & Growth (Advisory)

Reachium

LinkedIn
2024-9 - 2026-5 · 1 yr 9 mos

Frankfurt Rhine-Main Metropolitan Area

Reachium is a B2B sales automation platform that helps teams scale outbound outreach with personalized, multichannel campaigns. We streamline prospecting, follow-ups, and analytics so your sales team can focus on closing — not chasing.

Seoul Semiconductor

General Sales Manager

Seoul Semiconductor

LinkedIn
2025-1 - 2025-8 · 8 mos

Frankfurt Rhine-Main Metropolitan Area

At Seoul Semiconductor — the world’s third-largest LED manufacturer with 18,000+ global patents — leading dvLED and MicroLED strategy across EMEA with a focus on commercial displays and cutting-edge visual solutions. Key focus areas include driving go-to-market execution, aligning cross-functional international teams, optimizing operations, and supporting P&L performance. Proven success in building high-performing teams, forging strategic partnerships, and delivering growth in competitive, innovation-driven markets. Bridging deep tech expertise with commercial execution to position Seoul Semiconductor as a leader in the evolving display technology landscape.

Absen Europe

Business Development Manager

Absen Europe

LinkedIn
2023-10 - 2025-2 · 1 yr 5 mos

Frankfurt, Hesse, Germany

Empowering Visual Innovation Across Industries At Absen, a globally recognized leader in LED display technology, I drive strategic initiatives and industry partnerships across diverse verticals — including Sports, DOOH, Retail, Corporate Environments, Control Rooms, Broadcast, Virtual Production, and xR. Working at the intersection of technology, market strategy, and cross-cultural collaboration, I lead initiatives that: Position MicroLED and LED innovations at the forefront of global digital transformation Build and nurture strategic alliances with key partners in defense, sports, and broadcast sectors Guide cross-functional international teams, ensuring alignment between R&D, sales, and client delivery Translate market insights into actionable plans that fuel growth and operational excellence Serve as a key conduit between Chinese headquarters (Shenzhen, Huizhou) and EMEA market execution, ensuring cultural fluency and commercial alignment My role is grounded in strategic leadership and execution, focused on delivering high-impact display solutions that transform how audiences engage with content.

Absen

Business Development Manager

Absen

LinkedIn
2023-10 - 2025-2 · 1 yr 5 mos

Frankfurt Rhine-Main Metropolitan Area

Absen is a leading Chinese LED manufacturer, spanning sectors from sports, digital-out-of-home (DOOH), retail, corporate, control rooms, to Broadcast, Virtual Production and xR. Absen drives innovation and optimizes production like no other, headquartered in Shenzhen with production in Huizhou.

INFiLED

Sales Manager DACH

INFiLED

LinkedIn
2021-9 - 2023-9 · 2 yrs 1 mo

Frankfurt am Main, Hesse, Germany

At INFiLED, a global innovator in LED display technology, I was responsible for driving sales strategy and market development across the DACH region, focusing on high-end rental, fixed installation, and perimeter display solutions. In this role, I led regional business development efforts, expanding the footprint of dvLED and MicroLED solutions across retail, high fashion, and public display environments Cultivated and managed strategic partnerships with integrators, architects, and brand clients to deliver tailored LED solutions Navigated cross-cultural collaboration between EMEA clients and APAC manufacturing and engineering teams Contributed to end-to-end project lifecycles, from technical consultation and proposal to execution and after-sales support Positioned INFiLED as a trusted partner for premium digital transformation in visual communication This role allowed me to blend technical expertise with strategic commercial leadership, and build a solid foundation in consultative sales, channel development, and display innovation in highly demanding market segments.

SiliconCore Technology

Vice President Europe, Russia

SiliconCore Technology

LinkedIn
2019-2 - 2021-8 · 2 yrs 7 mos

Frankfurt Am Main Area, Germany

SiliconCore Technology Inc. is a Silicon Valley based revolutionary LED display panel designer and manufacturer.

SiliconCore Technology

Vice President Sales DACH

SiliconCore Technology

LinkedIn
2018-9 - 2019-2 · 6 mos

Frankfurt Am Main Area, Germany

SiliconCore Technology's cutting-edge, scalable and highly-differentiated technology is used in applications where close proximity viewing, quality and fidelity are paramount such as: Corporate, Auditoriums, Boardrooms & Meeting Rooms, Command & Control, Digital Signage and High-end Retail, Broadcast Studios and more

Mixfit Inc. (Venture backed Startup exited July 2021)

Vice President Sales

Mixfit Inc. (Venture backed Startup exited July 2021)

2015-3 - 2018-9 · 3 yrs 7 mos

Boston, USA / Lausanne, Switzerland

Mixfit Inc. (Venture backed Startup exited July 2021).

KAMIC Group

Managing Director DACH

KAMIC Group

LinkedIn
2011-1 - 2015-2 · 4 yrs 2 mos

Pan European Samsung Semiconductor (later SDC) - PID (Professional Information Display) Distributor and PID competence center.

KAMIC Group

Strategic Sales & Business Development LCD / Digital Signage EMEA

KAMIC Group

LinkedIn
2007-11 - 2015-2 · 7 yrs 4 mos

Frankfurt Am Main Area, Germany

Education

Southern Connecticut State University

Southern Connecticut State University

LinkedIn

Corporate Communication

1994 - 2000 · 6 yrs

Minors in Marketing, Public and Government Relations

Max Hedayat's Contact Information

Email

******@***.com

Phone

(**) *** ****

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