
Max Hedayat
Commercial Director @ HI-ND Sweden AB
About
A commercially driven executive with 20+ years of leadership across AV, LED, LCD, MicroLED, AI, Semiconductor, and Digital Signage industries. Known for scaling high-performance organizations across EMEA and Asia, with deep expertise in go-to-market strategy, P&L leadership, and operational transformation. ________________________________________ Core Focus Areas • Commercial Growth – Proven success in launching new markets, opening subsidiaries, and accelerating revenue via strategic partnerships and GTM execution. • Business Structuring – Skilled in business unit setup, M&A, financial oversight, and international expansion. • Stakeholder Engagement – Trusted interface for C-suite, boards, VCs, and strategic investors across complex, high-stakes environments. ________________________________________ Deeply rooted in AV display technology, spanning traditional LCD through advanced LED, Chip-on-Board (COB), and MicroLED innovation. ________________________________________ Passionate about disruptive innovations, AI-driven transformation, and the evolving future of Retail Tech and PropTech. Focused on execution, growth, and long-term impact.
Germany
Frankfurt
Computer Software
Director level, Cross-Cultural Communication Skills, High Fashion, ProAV, dvLED, LED Displays, MicroLED, Strategic Alliances, Sports, Defense, Automotive, Team Leadership, Cross-cultural Teams, Team Building, Business Model Innovation, Innovation Management, Business Strategy, Strategy, Management, Product Management
Experience

Partner – Strategy & Growth (Advisory)
Frankfurt Rhine-Main Metropolitan Area
Reachium is a B2B sales automation platform that helps teams scale outbound outreach with personalized, multichannel campaigns. We streamline prospecting, follow-ups, and analytics so your sales team can focus on closing — not chasing.
General Sales Manager
Frankfurt Rhine-Main Metropolitan Area
At Seoul Semiconductor — the world’s third-largest LED manufacturer with 18,000+ global patents — leading dvLED and MicroLED strategy across EMEA with a focus on commercial displays and cutting-edge visual solutions. Key focus areas include driving go-to-market execution, aligning cross-functional international teams, optimizing operations, and supporting P&L performance. Proven success in building high-performing teams, forging strategic partnerships, and delivering growth in competitive, innovation-driven markets. Bridging deep tech expertise with commercial execution to position Seoul Semiconductor as a leader in the evolving display technology landscape.

Business Development Manager
Frankfurt, Hesse, Germany
Empowering Visual Innovation Across Industries At Absen, a globally recognized leader in LED display technology, I drive strategic initiatives and industry partnerships across diverse verticals — including Sports, DOOH, Retail, Corporate Environments, Control Rooms, Broadcast, Virtual Production, and xR. Working at the intersection of technology, market strategy, and cross-cultural collaboration, I lead initiatives that: Position MicroLED and LED innovations at the forefront of global digital transformation Build and nurture strategic alliances with key partners in defense, sports, and broadcast sectors Guide cross-functional international teams, ensuring alignment between R&D, sales, and client delivery Translate market insights into actionable plans that fuel growth and operational excellence Serve as a key conduit between Chinese headquarters (Shenzhen, Huizhou) and EMEA market execution, ensuring cultural fluency and commercial alignment My role is grounded in strategic leadership and execution, focused on delivering high-impact display solutions that transform how audiences engage with content.

Business Development Manager
Frankfurt Rhine-Main Metropolitan Area
Absen is a leading Chinese LED manufacturer, spanning sectors from sports, digital-out-of-home (DOOH), retail, corporate, control rooms, to Broadcast, Virtual Production and xR. Absen drives innovation and optimizes production like no other, headquartered in Shenzhen with production in Huizhou.

Sales Manager DACH
Frankfurt am Main, Hesse, Germany
At INFiLED, a global innovator in LED display technology, I was responsible for driving sales strategy and market development across the DACH region, focusing on high-end rental, fixed installation, and perimeter display solutions. In this role, I led regional business development efforts, expanding the footprint of dvLED and MicroLED solutions across retail, high fashion, and public display environments Cultivated and managed strategic partnerships with integrators, architects, and brand clients to deliver tailored LED solutions Navigated cross-cultural collaboration between EMEA clients and APAC manufacturing and engineering teams Contributed to end-to-end project lifecycles, from technical consultation and proposal to execution and after-sales support Positioned INFiLED as a trusted partner for premium digital transformation in visual communication This role allowed me to blend technical expertise with strategic commercial leadership, and build a solid foundation in consultative sales, channel development, and display innovation in highly demanding market segments.
Vice President Sales DACH
Frankfurt Am Main Area, Germany
SiliconCore Technology's cutting-edge, scalable and highly-differentiated technology is used in applications where close proximity viewing, quality and fidelity are paramount such as: Corporate, Auditoriums, Boardrooms & Meeting Rooms, Command & Control, Digital Signage and High-end Retail, Broadcast Studios and more

Vice President Sales
Mixfit Inc. (Venture backed Startup exited July 2021)
Boston, USA / Lausanne, Switzerland
Mixfit Inc. (Venture backed Startup exited July 2021).
Max Hedayat's Contact Information
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