Heba El Araby
Director Marketing Communications @ Concrete Co.
About
Marketing & Communications Director with 20+ years of experience leading brand transformation, growth acceleration, and omni-channel expansion across fashion and retail environments. Currently leading marketing and communications for Concrete, driving international readiness, premium brand positioning, and regional expansion across Egypt and the Gulf. Known for transforming brands into market leaders through strategic rebranding, digital growth, elite partnerships, and commercially aligned communication strategies. Trusted strategic partner to executive leadership, combining brand vision with operational and commercial execution to support sustainable regional growth.
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Egypt
Financial Services
Marketing Communications, Advertising, E-Commerce, CMO management, Analysis, Corporate Finance, Management, Market Research, Negotiation, Project Planning, Team Management, Teamwork, Microsoft Office
Experience
Director Marketing Communications
Concrete Co.
Cairo, Egypt
Marketing & Communications Director with 20+ years of experience leading brand transformation, growth acceleration, and omni-channel expansion across fashion and retail environments. Currently leading marketing and communications for Concrete, driving international readiness, premium brand positioning, and regional expansion across Egypt and the Gulf. Known for transforming brands into market leaders through strategic rebranding, digital growth, elite partnerships, and commercially aligned communication strategies. Trusted strategic partner to executive leadership, combining brand vision with operational and commercial execution to support sustainable regional growth.
Deputy Manager - Marketing & Business Development
Corporate Leasing Company Egypt (CORPLEASE)
Deputy Manager
CORPLEASE
Marketing
CORPLEASE
Research Assistant
The American University in Cairo
Education
The American University in Cairo
Heba El Araby's Contact Information
Phone
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