Heather McIver

•Develops, executes and manages the college’s communication including brand positioning, advertising, public relations and social media. •Develops and supervises the traditional media strategy and the acquisition of/placement of advertising in 10 media markets. Created strategy that saved college 30% of TV budget annually due to negotiations of media placement. •Implements and manages the public relations strategy for the college. Since the inception of the public relations strategy, the college has received over 3.3 million dollars’ worth of media exposure. •Reviews data, conducts analyses, forms conclusions, and makes recommendations relative to public relations and traditional media efforts. •Develops and manages college’s brand messaging and positioning through traditional and electronic advertising communications. •Manages commercial production shoots, including pre-production, directing, and overseeing post-production of the final product. •Oversees printing, delivery, and implementation of brand materials. •Builds and executes social media strategy. •Generates, edits, publishes and shares daily content that builds meaningful connections and encourages community members to take action. •Monitors, listens and responds to social media users while cultivating leads. •Maintains, updates, and ensures that the Advertising Department operates within the given departmental budget. Department budget is between 15.6 and 17 million a year. •Manages all change of control for the advertising department to ensure compliance. •Manages relationships with multiple outside vendors. •Manages compliance for advertising materials; ensures that pieces follow state, federal, and accrediting regulations. Other positions held at Remington College •Director of Advertising (2013-2017) •Director of Media and Public Relations (2012-2013) •Associate Director of Media and Public Relations (2008-2012) •Media Supervisor (2007-2008) •Media Buyer (2006-2007)

Responsible for the placement of short and long form television, radio, print, and other advertising opportunities. Responsible for the research, planning, negotiation and execution for local media schedules for television, radio, print, and out of home. Responsible for budgets for markets that advertising was placed in. 
Compile and present daily, weekly and monthly reports to Marketing Director regarding cost per lead for markets. Work with Marketing Director to make changes based on cost per lead and marketing goals. Coordinate marketing partnerships, and assist with PR and Grassroots opportunities in local markets. Secured radio personalities for each market to represent the company as a spokespersons. Coordinate with creative department on the distribution of marketing collateral.


Assisted buyers with the preparation and execution of print and broadcast schedules for multiple clients. Communicate daily with publication/station representatives, account coordinators and account supervisors. 
Verify budgets for all schedules. 
Book orders and check station contracts. 
Handle makegoods, billing discrepancies and publication/station availabilities.