Harsh Pahwa

As the SEO Manager at FlowerAura & Bakingo (brands under FA Gifts Pvt. Ltd.), I have been at the forefront of driving the brand’s digital growth by crafting and executing data-driven SEO strategies tailored for the highly competitive e-commerce and gifting space. I lead a dynamic SEO team in planning and optimizing large-scale campaigns that consistently improve keyword rankings, organic sessions, and revenue. My core focus lies in technical SEO, on-page optimization, content strategy, and internal linking, all geared toward enhancing site performance and user experience. I’ve successfully managed seasonal and occasion-based SEO campaigns, aligning them with marketing calendars to capture high-intent traffic during peak periods like Valentine’s Day, Rakhi, Diwali, and more. Through in-depth competitor analysis, keyword mapping, and SERP monitoring, I ensure our search visibility remains strong across categories like flowers, cakes, gifts, combos, and plants. I collaborate closely with content, design, development, and product teams to ensure SEO best practices are embedded across every touchpoint. By integrating SEO with CRO and SMO efforts, I’ve contributed to holistic growth, making FlowerAura a dominant online gifting brand. My role is driven by continuous learning, experimentation, and a passion for delivering measurable impact through organic search.

As the SEO Manager at Bakingo (a sister brand of FlowerAura under FA Gifts Pvt. Ltd.), I lead the strategic direction of SEO initiatives aimed at scaling the brand’s organic presence in the competitive online bakery space. My role focuses on improving visibility, increasing organic traffic, and driving conversions across high-demand product categories like cakes, desserts, and occasion-specific offerings. I’ve developed and executed comprehensive SEO strategies—from technical audits and on-page enhancements to city-specific landing page optimization and internal linking—ensuring strong local SEO performance in metro and Tier 1/2 cities. My approach includes granular keyword targeting, content gap analysis, and a focus on optimizing for intent, enabling Bakingo to rank for both generic and hyper-local search terms. Collaborating closely with content creators, developers, designers, and performance marketing teams, I ensure that SEO is seamlessly integrated into broader marketing objectives. I’ve played a key role in optimizing site architecture, managing blog content calendars, and improving mobile performance and Core Web Vitals. With a sharp focus on analytics and user behavior, I continuously refine strategies to adapt to algorithm changes, seasonal trends, and evolving customer needs—contributing to Bakingo’s steady growth in organic revenue and brand authority in the online bakery domain.

As a seasoned professional in the field of product marketing and demand generation, I excel in driving revenue and generating leads through strategic digital marketing, SEO, and SMO techniques. With a keen understanding of market trends and consumer behavior, I consistently deliver impactful results that positively impact the bottom line. In my role, I leverage my comprehensive knowledge of product marketing to develop and execute successful campaigns that create brand awareness, drive customer engagement, and ultimately increase sales. By conducting thorough market research and competitor analysis, I identify key opportunities to position products effectively and highlight their unique value propositions. My expertise in demand generation allows me to create compelling and data-driven strategies that generate quality leads. By leveraging various channels such as email marketing, content marketing, social media, and paid advertising, I ensure maximum reach and engagement with target audiences. I am well-versed in optimizing conversion funnels and implementing lead nurturing programs to guide prospects through the buyer's journey, ultimately converting them into loyal customers. In the digital landscape, I possess a strong understanding of SEO principles and best practices. I have successfully implemented SEO strategies to improve organic search rankings, increase website traffic, and enhance online visibility. By conducting keyword research, optimizing on-page elements, and building high-quality backlinks, I have consistently achieved significant improvements in search engine rankings and overall website performance. Social media optimization (SMO) is another area where I excel. By leveraging social media platforms, I have effectively built brand communities, fostered customer engagement, and created a positive brand image.

Handling VDI Product marketing. Working as a ATL SEO. KRA’s include lead creation, meeting monthly revenue targets, closely working with SEO, PPC, Email, Design, Development, Content , Sales teams. Worked with influencers in cloud computing industry. Implemented reverse engineering approach to make quarterly marketing strategies. Written dozens of technical copies for the company’s resource page. Outreach specialist and growth hacker. Branding and social media optimisation approach to increase the organic traffic and meet the revenue targets.

Handling VDI Product marketing. Working as a Sr. SEO specialist. KRA’s include lead creation, meeting monthly revenue targets, closely working with SEO, PPC, Email, Design, Development, Content , Sales teams. Worked with influencers in cloud computing industry. Implemented reverse engineering approach to make quarterly marketing strategies. Written dozens of technical copies for the company’s resource page. Outreach specialist and growth hacker. Branding and social media optimisation approach to increase the organic traffic and meet the revenue targets.

Results-driven SEO & Marketing professional with a proven track record of driving organic traffic, improving search engine rankings, and maximizing online visibility. Experienced in developing and executing comprehensive digital marketing strategies to optimize website performance, enhance user experience, and increase conversions. Skilled in keyword research, on-page and off-page optimization, content marketing, and data analysis. Strong analytical mindset coupled with a creative approach to problem-solving. Passionate about staying ahead of industry trends and leveraging innovative techniques to deliver measurable results. Excellent communication and collaboration skills, with a demonstrated ability to work effectively in cross-functional teams.

Experienced Search Engine Optimization (SEO) Manager skilled in developing and implementing strategies to optimize website performance and drive organic traffic. Proficient in conducting comprehensive keyword research, on-page and off-page optimization, and technical SEO analysis. Adept at leveraging data-driven insights to improve search engine rankings and enhance user experience. Proven track record of successfully managing and leading SEO campaigns, resulting in increased visibility, higher click-through rates, and improved conversion rates. Strong analytical skills, attention to detail, and ability to adapt to changing search engine algorithms. Effective communicator and team player, collaborating with cross-functional teams to achieve business objectives.