Harsha Biyani

Building India’s pioneer & leading multi-brand cloud kitchen company: with 16+ brands, 450+ kitchens and stores. It's backed by Tiger Global, A91 Partners, Mayfield, IIFL AMC and eWTP Capital. Eatclub Brandwagon: BOX8, MOJO Pizza, Daily Kitchen, Leancrust Pizza, WeFit, ZAZA Biryani, Globo Ice Cream, Boom Sandwiches & more.

Brand Marketing: 1. Formulate the brand’s strategic, creative, communication and media strategy with annual & monthly marcom calendar. 2. Conceptualized and led execution of major 360 degree campaigns in 15 cities - 41% growth in sales quarter on quarter 3. Brand activations – Offline events in Colleges, pop-up stores & event participations 4. Omni-channel expansion of business into flagship stores – concept and execution. 5. Led complete re-branding of the company’s face and brand strategy shift > Brand philosophy - Propellors of Progress > Core Brand strategy and positioning > TG identification > Brand guidelines & Marketing Playbook > Brand re-launch - 360 degree campaign planning and execution 6. Product Launches & in-store designing > Rebranding of Partner locations – CredR Partners > CredR branded Exchange Points at – showrooms by Hero, Honda, Bajaj etc. > Brand concept and Launch strategy for CredR’s Franchise chain Awareness & Consideration in 2016-2017: 80% lift Brand Partnership & Alliances 1. Leading Strategic brand tie-ups for customer outreach - OYO, Housejoy, RentSetGo, BlueStone etc (inc. leads by 40%) 2. #MoveYourLife – Co-branded property with Treebo, Nestaway, Pepperfry, Rentomojo etc. to reach corporates & colleges-CPR: 0.02 3. Partnership with Government bodies like Hyderabad Police & PCMC for CredR branding on Major signals in the city to promote road safety 4. Event partnerships - KTM, Suzuki Gixxer Day & exclusive media partners for major biking events (Pro-biker community creation of 4.5K) Digital & Social Media Marketing: 1. Initiated Content Marketing (Drive consumer engagement through a structured playbook covering videos, blogs, influencers & daily content ) - that drives 70% organic traffic of 3.5 Mn reducing CAC by 35% 2. Collective reach of 12Mn+ & video views 10Mn+ & 123% increase in engagement 3. Twitter trends with average reach of 2Mn. 4. 2x growth positive sentiment & CPE: Rs. 0.11 | CPR: Rs. 0.01

Creatives and content strategy for the following platforms: > Ads - Google ad network, Facebook & affiliates ad > Content creation for Social Media platforms - Facebook, Twitter, Blog & Instagram > Offline events for customer engagement & customer retention > End to end Campaigns - Lead generation, brand awareness & social cause marketing Re branded the Company's identity in entirety: > Brand philosophy > Restructured the core of the Brand strategy and positioning > Target Market and Target audience identification > Logo and Brand guidelines > Design and communication strategy > Implementation of the shift and conversion across all platforms - website, social media, offline.

Worked under the guidance of best of experienced professionals from the Advertising industry, on the following brands: 1. Surf-excel - Mumbai 2. Idea - Mumbai 3. Dollar and Berger - Kolkata

Advertising