Hannah Freede

Lead brand marketing strategy and execution across all external channels, overseeing content, paid media creative, partnerships, influencer marketing, and campaign development to drive brand awareness, lead generation, and member engagement. Own content strategy across Instagram, TikTok, YouTube, Facebook, LinkedIn, email, and SMS, ensuring a consistent premium brand voice and cohesive messaging across all touchpoints. Direct paid media creative strategy in partnership with external agencies, setting campaign direction, reviewing performance weekly, optimizing creative and budgets, and developing acquisition campaigns focused on lead quality and conversion. Build and manage the City Fitness influencer and ambassador program from recruitment and onboarding through content planning, production, approvals, and execution, driving authentic storytelling and community engagement. Lead creative production workflows for photo and video shoots, including concept development, talent coordination, vendor management, and cross-functional collaboration to produce high-performing marketing assets. Develop and execute promotional campaigns aligned with membership sales initiatives, coordinating landing pages, email and SMS cadences, social strategy, and paid media to support acquisition, retention, and new club launches. Collaborate cross-functionally with leadership, sales, operations, and agency partners to align marketing strategy with company growth initiatives and strengthen brand positioning. Support expansion marketing initiatives, including new club launches and presale campaigns, by developing localized marketing strategies, teaser campaigns, and influencer partnerships.

Lead strategy, content creation, and scheduling for Instagram, LinkedIn, and Facebook. Develop and manage social media calendars across awareness months, campaigns, and educational themes. Oversee community engagement, including DMs, comments, and story responses. Curate, edit, and publish patient stories and educational content. Supervise a small internal team (Social Media Manager, Intern), ensuring workflow and approvals. Monitor analytics and adapt strategy based on engagement trends and platform changes.

Designed and executed strategic content plans for Centri’s social media and email marketing efforts using Excel, Mailchimp, and HubSpot. Owning copywriting and collaborating on visual creation to maintain brand consistency. Created and formatted internal and external communications including thought leadership content and client-facing proposals ensuring clean and on-brand delivery. Managed promotional strategies for events and giveaways, sourcing branded merchandise and overseeing the logistics of conference materials, activations, and partner-facing collateral. Directed LinkedIn content strategy for Centri’s CEO (10K+ followers), authoring thought leadership posts and optimizing reach and engagement. Developed and launched the full marketing kit for Centri’s inaugural Capital Conference at Nasdaq, distributed to 200+ industry-leading firms to expand brand presence and elevate event impact.

Drove a 40% increase in Instagram’s organic engagement year-over-year leading content ideas and execution. Developed and executed platform-specific strategies for Facebook, LinkedIn, Pinterest, and TikTok by analyzing audience demographics and tailoring content to each channel’s unique user base. Produced visual content in-house, including product photography, lifestyle videos, reels, and educational product features. Created and led a high-performing Fourth of July campaign with the assistance of our Digital Marketing Manager, achieving a 4.08 ROAS. Monitored content performance and optimized based on real-time analytics using Excel and social reporting tools. Wrote branded blog content to enhance SEO and drive traffic from social.

Moderated live streams for renowned brands like Philosophy and Peter Thomas Roth, facilitating real-time interaction with viewers and enhancing brand engagement. Pulling data from streams, enabling accurate tracking of sales and contributing to revenue growth. Created customized links for live stream hosts and guests, optimizing promotional efforts and enhancing viewer engagement, as well as communicating one on one with brand ambassadors to prepare them for their live streams. Collaborated closely with the digital strategy team to identify new live stream guests and devise strategies to boost sales and audience retention.